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A digital twin is a virtual replica of a physical asset or process that uses live data to simulate, predict and optimise performance.

The agreement centres on two areas: AI-powered consumer journeys and AI-powered business functions. The collaboration forms part of L’Oréal’s Transformative AI roadmap, with OpenAI serving as a strategic technology partner.

DV Neura enables advertisers to access DoubleVerify data through conversational AI tools using the Model Context Protocol (MCP) open standard.

According to Publicis, the growing use of AI in agency pitches has contributed to a widening gap between expectations and execution.

According to LinkedIn Economic Graph data, AI skills have become a leading area of focus for marketing professionals, while the proportion of marketing job postings requiring AI literacy has increased by 113 per cent year-on-year.

According to Truecaller Ads, the solution is intended to reduce the number of steps consumers typically take between viewing an advertisement and completing a transaction.

The additions are designed to make campaign setup more accessible for businesses of different sizes while reducing the technical requirements associated with tracking and optimisation.

The initiative follows the company's FIFA partnership and forms part of a broader marketing strategy that uses artificial intelligence as a tool to support creative participation and audience engagement.

Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.