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Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.

Valid, the AI-enabled ad agency transforming digital advertising, has raised $5.5 million in seed funding led by Canaan Partners.

Valentine’s Day has evolved from a simple celebration of love into a major marketing opportunity for brands, offering them a chance to connect with customers on a deeply emotional level.

The next-gen tool leverages a new, proprietary content taxonomy and sophisticated AI to provide a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve.

Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more accurately.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

Clear Channel Outdoor announced that a subsidiary of JCDecaux SE, has terminated the agreement to acquire the company's business in Spain.

Infolinks Media (Infolinks), an advertising marketplace for effective and sustainable curation of proprietary ad placements, has appointed advertising veteran Jonathan Slavin as the new Chief Business Officer

The continuous digital transformation, organizations' growing online presence, and the transition from traditional to digital advertising strategies are driving significant development in the AdTech sector.

MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital.

TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

The partnership powers the launch of a new, always-on commerce media solution that combines KINESSO Commerce’s activated media with Vudoo’s advanced shoppable ad technology, enabling content to be shoppable all the time, across the open web.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.

Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions.