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Lucid Software offers a visual collaboration suite that helps teams see and build the future from idea to reality. With its products, Lucidchart, Lucidspark and Lucidscale, teams can align around a shared vision, clarify complexity, and collaborate visually, no matter.

ConceptEvaluate AI allows businesses to screen new product and service concepts at scale, helping R&D and innovation teams move more efficiently and effectively from conception to reality when developing new innovations.

For three decades, Ogilvy has been IBM’s global creative agency partner, crafting some of the most memorable and impactful campaigns in the industry.

As a veteran of media marketing's early days, Linda has long focused on embracing emerging technologies and trends, shaping them into innovative solutions for clients.

In his new role at Jack Morton, Bennett will report to Global Co-President Craig Millon, join the executive leadership team and chair the agency’s global Creative Council.

Marketeam.ai, the pioneer behind the world's first proprietary LLM developed specifically for the marketing domain, has announced the launch of its most recent AI marketing agent - Maya, a unique autonomous AI Brand Analyst, designed to collect and analyze extensive real-time data on brand, competitor, and market trends across multiple platforms.

It's Pride season again, which for some retailers is an opportunity to do Marketing the Rainbow . What are Dutch retailers doing in this area?

Dentsu has announced the appointment of Annette Male in the dual role of Chief Business Officer, EMEA, and Chief Client Officer, UK&I.

Ogilvy has announced it is bolstering the agency’s global leadership team for Unilever.

Together, they will provide end-to-end marketing and communications solutions for accelerating business growth and audience connection for mission-minded clients.

VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.

A while ago, Erwin Fisser wrote his column here: "What's so bad about a little greenwashing?". That triggered me to write this column: "What's so bad about a little pinkwashing?".

Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media activities with a single company.

The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

In my PhD research  Marketing the Rainbow I look at the question "Does the Gay Consumer actually exist?" .

In my PhD research Marketing the Rainbow I look at the question "Does the Gay Consumer actually exist?". I recently wrote a column about it here and to further outline the framework here is part 2: Alphabet Soup.

Marketing. It is not an action, but a process. There are many definitions, each highlighting a different aspect of it.

In addition, Weber Shandwick will continue to oversee U.S. public relations and influencer engagement for priority brands, in a continuation of its award-winning work for this iconic marketer. Interpublic activation agency Momentum will handle shopper marketing and promotions in North America.

Starting today, Media.Monks will transition its services into two fully synchronised Practices: Marketing services and Technology services, both powered by Monks.Flow, the industry’s AI-powered, intelligent marketing and workflow platform.