Marketing Report

Tagresults

VaynerX launches accelerator program to unlock professional and personal growth for business leaders

10-09-2024 | 09:44:00
VaynerX,  a contemporary global creative and media agency, has launched a high-performance accelerator program, vYve by Vayner.

Performance marketing agency Merkle expands global footprint in Latin America

09-09-2024 | 11:50:00
Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

Inform Solutions launches Brand Launchpad Package to support startup growth

09-09-2024 | 09:43:00
Inform Solutions, the provider of investment-ready brand foundations and strategic communications for innovative startups, has launched a new Brand Launchpad Package.

[Marketing Week] Bob Koigi: Why X is no longer marketers’ preferred ad platform

06-09-2024 | 10:27:42
 Marketers’ confidence in X (formerly known as Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

YouTube is marketers' favourite ad platform, report

06-09-2024 | 08:21:42
Kantar, the global marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

Advertising Association and Adwanted UK launch new training hub for ad and marketing industry

05-09-2024 | 07:31:20
From launch, the new hub showcases over 500 professional training courses and qualifications from Advertising Association members and industry stakeholders including the Data and Marketing Association, the Chartered Institute of Marketing, the IPA, ISBA and IAB UK.

 [Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa

04-09-2024 | 09:20:00
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

Interpublic expands integrated health offering with launch of Mediabrands Health Center of Excellence

04-09-2024 | 08:06:05
IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top 20% of healthcare brands.

The Partnership Africa’s entry into East Africa disrupts marketing communication industry

04-09-2024 | 07:58:51
According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.

How startups can leverage digital PR to facilitate due diligence

03-09-2024 | 09:40:00
Startups often face intense scrutiny during due diligence as investors, partners and financial institutions evaluate their potential.

[Marketing week] Bob Koigi: Brands embrace innovative offerings to meet clients’ needs

30-08-2024 | 04:22:00
As the needs of clients evolve, inspired by the dynamics of technology and a fast-moving globe, brands and agencies are looking at innovative ways to address their clients' needs.

IPG Health unveils influencer marketing in health offering

30-08-2024 | 04:12:00
Influencer ID combines the network’s deep healthcare expertise and winning customer engagement strategy and approaches, including social media.

Edelman appoints Yuliani Setiadi as head of digital for Southeast Asia

29-08-2024 | 07:00:00
In her new capacity, Yuliani Setiadi will lead the firm’s digital strategy across the SEA region, focusing on driving innovative solutions that build trust and deliver long-term growth for Edelman’s clients.

Edelman Singapore appoints Daniel Ko as Executive Creative Director

27-08-2024 | 09:55:00
In this role, Daniel will bring his breadth of specialist experience to deliver Edelman’s brand of earned creative value for a diverse portfolio of clients.

Mitgo invests in Spanish startup studio AILABIKA to boost AI innovation in martech

27-08-2024 | 09:51:00
Mitgo Group (Mitgo), a tech-driven marketing solutions for revenue growth, has deepened its focus on development and implementation of AI solutions in its martech and affiliate businesses, with first tranche of investments being received by Spanish startup studio AILABIKA.

[Marketing Week] Bob Koigi: Can brands use artificial intelligence responsibly?

23-08-2024 | 14:46:16
The meteoric rise of artificial intelligence has created unique challenges and implications for business leaders who must balance AI risks, such as bias and hallucinations, and implement compliance requirements with new and evolving AI regulations.

Hydro-Québec selects Cossette as its creative, marketing and media agency

23-08-2024 | 08:54:43
Following a rigorous tender process, Canadian energy utility company Hydro-Québec has chosen Cossette as co-lead creative agency, content agency, relationship marketing agency, media agency and one of its digital agencies.

[Buzz] Somention: Viral Content Explained: Is Brat Dead?

22-08-2024 | 09:02:00
When British artist Charli XCX released her sixth album, Brat, on July 7th, only she knew the impact it would have and her marketing was, to say the least, on point.

Grey elevates Beth Rolfs to Global Chief Data Officer

21-08-2024 | 09:00:51
With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success. 

Nancy Reyes appointed President and CEO of BBDO Worldwide

20-08-2024 | 08:50:01
Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.

[Marketing Week] Bob Koigi: Brands are redefining customer engagement with innovative campaigns

16-08-2024 | 12:31:00
Brands keen on introducing new and exciting experiences for their customers are introducing unexpected and innovative campaigns and products that continue to push the envelope in engagement and interaction.


 Follow Marketing Report on LinkedIn

 Subscribe to the Marketing Report Newsletter

 Send us your press releases, columns, interviews…

 Join Marketing Report in our LinkedIn Groups



Featured