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The appointment of Michael Puriz in the role of Director, Commerce Media and Thorsten Feldhege as Director, Advertiser Solutions, Brand Direct, sees the Central and Northern Europe teams grow.

Aligned to the Global Alliance for Responsible Media (GARM) standards, the new offering will give advertisers the benefit of third-party validation with trusted and transparent industry metrics.

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract.

VaynerX,  a contemporary global creative and media agency, has launched a high-performance accelerator program, vYve by Vayner.

Inform Solutions, the provider of investment-ready brand foundations and strategic communications for innovative startups, has launched a new Brand Launchpad Package.

 Marketers’ confidence in X (formerly known as Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

This result, driven by client gains, international recognition, and bolstered by growth in global presence, underscores the Group’s emphasis on innovative approaches and strategic planning.

Integral Ad Science, a global media measurement and optimization platform, has announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024.

Media Head Quarters is a multimedia company that specializes in high quality productions for international crew, developing media strategies and productions for NGOs and multilateral organisations.

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

Startups often face intense scrutiny during due diligence as investors, partners and financial institutions evaluate their potential.

The appointment follows a four-way competitive pitch run by AAR, which lasted 10 weeks, from briefing and chemistry meeting, through to pitch meeting and announcement.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.

The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

As the needs of clients evolve, inspired by the dynamics of technology and a fast-moving globe, brands and agencies are looking at innovative ways to address their clients' needs.

He brings to his new role a unique blend of cross-service skills and industry expertise based on his 20 years of CMT experience.

 In this role, she will oversee content strategy and editorial operations across print, digital, social and video.

Copenhagen-based spoken audio subscription service Podimo announced it has begun the acquisition process of influential Dutch podcast production house Tonny Media.

PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, announced a long-term agreement with LG Ad Solutions to expand the use of its YieldPilot product, an advanced automated publisher yield optimization and management solution enabled in its ad serving platform.

Entering its third year of service, J-Stories has begun publishing articles in Chinese, in addition to English and Japanese.

The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.