Hilltop Honey appoints Bountiful Cow as UK media agency

Hilltop Honey, the, UK’s second largest honey brand, has appointed Bountiful Cow, an independent media agency specialising in the growth of challenger brands.

Bountiful Cow was appointed without a formal pitch, following an internal review process that lasted three months. The agency has been tasked with delivering a disruptive media strategy to drive consideration, brand awareness and re-appraisal of honey among both users and non-users.

Kate Utting, Marketing Director, Hilltop Honey: “Hilltop is an exciting and successful business with huge ambition so Bountiful Cow is the perfect partner for a challenger business like ours. Their Relative Advantage proposition is exactly what we need to shake up the category, reject category norms and carve out a distinctive path to growth. We can’t wait to get started.”

Zoe Haywood, Managing Partner, Bountiful Cow: “Hilltop Honey are a bold, exciting and disruptive brand in a stagnant category. Like us, they want to do work that doesn’t just follow the herd, and we couldn’t be more thrilled to work together on a campaign launch that achieves exactly that.”

www.lovehilltop.com

www.bountifulcow.com

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