Tagresults
Glance unveils AI-native commerce platform to redefine online shopping
Glance AI is beyond the app experience. It is built on an open architecture with deep integrations across hardware and software with manufacturers, telecom operators, and brands.
Smartly adds Reddit to its AI-powered advertising platform
Reddit joins Smartly’s growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today’s most influential digital environments.
[Interview] Marta Blanco Sampedro, European Communications Director, GUT
Independent ad agency GUT recently appointed Marta Blanco Sampedro as Director of Communications in Europe, expanding the agency's strategic leadership across the continent.
[Marketing Week] Bob Koigi: Marketers thrive under pressure with smart media moves
In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.
INMA launches new advertising Initiative to demystify opaque digital ecosystem
The Advertising Initiative will use practical research, case studies, and implementation guides to give CEOs and chief revenue officers the tools to build sustainable advertising revenue.
TV advertising agency Marketing Architects breaks new ground in the race to AI-powered TV creative
TV advertising agency Marketing Architects, announced groundbreaking advancements in generative AI for creative production.
MidOcean acquires retail media and digital video advertising network GSTV
MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.
Primis expands partnership with HUMAN to strengthen trust across digital advertising ecosystem
This collaboration reinforces Primis' commitment to raising industry standards and eliminating fraud from the digital advertising ecosystem
TARA Media and Triton Digital partner to enhance programmatic audio advertising
The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.
LoopMe expands Google Cloud Partnership to boost sustainability in advertising
LoopMe, a global player in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.
Ogury accelerates net zero strategy with 51toCarbonZero partnership
This marks a pivotal step in Ogury's sustainability journey, as the company accelerates its path toward net zero.
AKQA appoints Jon Holloway as MD for Middle East and North Africa
Based between the UAE and KSA, Jon’s leadership will accelerate the agency’s momentum in the region, partnering with ambitious brands to shape new experiences at the intersection of creativity, culture, and emerging technology.
[Marketing Week] Bob Koigi: Connected TV soars while battling blind spots
The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.
Perion acquires AI ad tech firm Greenbids in $65m deal
The acquisition strengthens Perion’s ability to deliver custom, performance-based advertising at scale, unlocking new revenue opportunities and increasing its ability to gain market share.
Havas London and Disney set sail with new cruise line OOH campaign
The campaign is now live at out of home locations across London and the southeast of England, covering over 3,000 locations.
LoopMe names Reveal Mobile as dedicated global partner for out-of-home brand measurement
This partnership leverages Reveal Mobile’s deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem.
Adams Outdoor Advertising expands with acquisition of Times Shamrock Outdoor
This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth.
EDO and The Trade Desk join forces to power smarter CTV ad decisions
The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories.
[Marketing Week] Bob Koigi: How AI is designing the future of fashion
Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.
PubMatic unveils AI-powered media buying platform
PubMatic’s buyer platform streamlines every stage of the media buying process, from audience and inventory discovery and forecasting to curation, activation, and performance optimization.
Clear Channel Outdoor exits Brazil market in $14m sale to Publibanca Brasil
Clear Channel Outdoor Holdings, Inc. has announced that its subsidiaries have entered into a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

