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The move, which will see it join forces with TBWA\London, is designed to take advantage of a shared belief in disruptive creativity that impacts culture by meeting consumers where their passions are strongest.

Guide Dogs recently launched Forward, Together - an ambitious new 15 year strategy and positioning across a series of strategic pillars focused on purpose, moving from mobility to access, and self-belief.

For the second quarter alone, the anticipated decline is deeper, in the range of -5.5% to -6.0%, a result that WPP acknowledged falls below expectations, even when accounting for one-off factors

Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance.

The strategic appointments reinforce AKQA’s dedication to delivering cutting-edge value in a dynamic market.

TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent.

She began her career at TBWA/Media Arts Lab working with Apple, then returned to Paris to join Marcel, later continuing her journey at Publicis Conseil.

 The appointment marks a pivotal moment for the organisation which is on a mission to become the leading international development and humanitarian charity championing girls’ rights.

The opening of DAVID London marks the network's seventh global office.

In this interview with Marketing Report, Fabio, discusses how the agency is redefining creativity with offerings that resonate both regionally and globally and the trends shaping creativity in the Middle East.

Aggressive trade policies, escalating tariffs, and geopolitical uncertainty have become direct disruptors of budgets, consumer sentiment, and brand strategies.

 The agency will lead creative across the UK brands within Pilgrim’s Europe portfolio, including its two ‘Power Brands’, Richmond and Fridge Raiders.

Independent full service agency Apparent has won the Kinatico media business following a competitive pitch.

The appointment adds to a strong run of recent wins for VCCP, including Barclays, Wimbledon, and Direct Line Group, and reinforces the agency’s expertise in delivering work that not only resonates in culture but helps drive meaningful outcomes.

TSA, which is part of the independent creative agency Five by Five, will be facilitating and managing its influencer and social media services, from strategy and creative through to always on delivery

Her appointment comes at a pivotal moment as AKQA embraces a new global structure, one designed to accelerate innovation and help clients navigate the next wave of transformation in the creative industry.

 The agency will develop a clear, actionable sport strategy designed to deliver multi-year, multi-million pound funding to achieve transformational social impact for refugees.

This initiative aims to redefine how unsold fashion items are managed, maximising their visibility and potential for purchase.

MRM UK will initially focus on both digital and offline car insurance journeys. This includes embedding Admiral’s refreshed brand identity and tone of voice – developed by sister agency McCann Bristol – into every customer touchpoint.

This decision will extend a successful partnership that began in May 2022. UNLIMITED & Pablo were originally appointed on a two-year contract that was extended by a year prior to this process.

BBH has been tasked with developing a unique and distinctive position for the brand, that will zag against category tropes to set it apart from the rest of the global coffee category.