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With competition to reach a versatile consumer base among brands reaching fever pitch marketers are burning the midnight oil to help brands stay a step ahead of their competitors.

As AOR, Havas will lead all media, creative, social and digital efforts for Wyndham, supporting all brands as well as Wyndham Rewards, the company’s top-ranked guest loyalty program.

Bountiful Cow was appointed without a formal pitch, following an internal review process that lasted three months.

This collaboration enables Amagi to serve as a one-stop shop for customers, simplifying the process of getting programming onto major FAST platforms and in front of entertainment-hungry viewers worldwide.

This milestone confirms the company’s commitment and ambition to reduce greenhouse gas (GHG) emissions and contribute to global efforts to tackle climate change.

Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

In the ad and marketing space for example, nearly two-thirds of brand owners are already using generative AI in their marketing strategies.

The work, which runs through the autumn to late October, is designed to capture the attention of design-led home interior consumers across the UK.

LIXIL, maker of pioneering water and housing products, has named Hanson Dodge (HD) its new integrated strategic media agency partner in the Americas.

The programme will include the themes of AI in action, data democratisation and engaging with the customer, and is designed to equip participants from various business functions with advanced, industry-relevant data capabilities.

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.

In this role, Ernst will oversee the planning, execution and optimization of complex media campaigns—developing comprehensive media strategies to reach target audiences effectively, drive cross-channel integration, and deliver business impact for clients.

As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize Latino voters this November.

The rapid pace of technological advancement has accelerated the democratization of content production and distribution.

The special issue focuses on eight journalists incarcerated across four continents, and a series of articles that together present a powerful plea for freedom.

Laughlin Constable, the independent, full-service agency, has announced that it has been named the full-service creative and media agency of record for Travel Wisconsin, Wisconsin’s Department of Tourism. 

Tombras will be the airline’s lead partner across creative, media, social, PR and CRM, the company’s entire marketing ecosystem.

Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Kantar, the global evidence-based insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. 

The alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.