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The acquisition of the 350-strong UDG team is a transformational move that will see MSQ create a pan-European digital customer experience and tech powerhouse which it intends to roll out across Europe and then into North America.

In a world where brands are losing signals from cookie deprecation to increasing privacy laws - Dentsu Canada has announced partnership with data collaboration and clean room solution Optable.

During Lucca Comics and Games, from October 31st to November 3d, several balconies in the historical center of Lucca, from piazza Duomo to Piazza San Francesco, were turned into espionage headquarters.

In this new age of cloud TV, today's Tier 1 broadcasters, content owners, and distributors can rely upon the proven capabilities and resources of Comcast Technology Solutions to deliver on all these fronts.

This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.

In recent years, retail media has emerged as one of the fastest-growing segments of digital advertising.

This vote of confidence in Nielsen’s first-party data integration makes Nielsen the first accredited live-streaming solution with persons-level granularity.

The $1.9 billion contract for Marine Corps Recruiting Command duties will be annualized over a 10- year period, comprised of two 5-year periods.

With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts

This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

Independent creative idea company BarkleyOKRP has announced that it has been named agency of record for Signature Aviation.

Nielsen, a global player in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.

In an era where healthcare is rapidly evolving, communication, marketing, and advertising companies are increasingly stepping into the healthcare arena.

Brand Engagement Network (BEN), a global player in secure and reliable conversational AI solutions for businesses and consumers, has agreed to acquire 100% of Cataneo, a privately-owned media technology company based in Munich, in a cash and stock transaction.

Radio stations seeking audience expansion and revenue growth lay the most effective foundations for doing so when they conduct qualitative and quantitative research to test new concepts, shows, or presenters.

Since the formation of the agency’s dedicated women’s sports marketplace earlier this year, more than 20 brands across GroupM’s portfolio have expanded their investment strategies to prioritize and monetize women’s sports.

DIRECTV's nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets.

The partnership marks a significant step in both companies' commitment to technological advancement in the broadcasting industry.

Clear Channel Outdoor announced that a subsidiary of JCDecaux SE, has terminated the agreement to acquire the company's business in Spain.

Infolinks Media (Infolinks), an advertising marketplace for effective and sustainable curation of proprietary ad placements, has appointed advertising veteran Jonathan Slavin as the new Chief Business Officer

Gaming continues to enjoy meteoric rise with significant growth and cultural impact, positioning it as a crucial space for brands to engage with their audiences.