Diversified media company Sinclair partners with Futuri to innovate TV sales with AI tech

Sinclair Broadcast Group, LLC, a subsidiary of Sinclair Inc., together with Futuri, a player in AI-driven audience engagement and sales intelligence solutions, have announced a strategic partnership that will integrate Futuri's advanced AI-driven sales system, TopLine®, into Sinclair's 186 owned and or operated television stations, spanning 85 markets.

The decision to adopt TopLine® AI follows a successful pilot program initiated during the summer 2023. The pilot demonstrated the tool's effectiveness in improving sales efficiency and revenue growth. TopLine® combines AI technology with sales research and data-driven presentations, empowering sales teams to extend into new categories, get more appointments, and reach new types of buyers.

The partnership marks a significant step in both companies' commitment to technological advancement in the broadcasting industry. The collaboration not only signifies Sinclair's dedication to operational efficiency and innovation but also highlights Futuri's role as a key player in revolutionizing media sales processes.

Ryan Moore, Senior Vice President and Chief Revenue Officer, Sinclair, Inc: "We are thrilled about our partnership with Futuri and the integration of TopLine® into our sales operations. This technology not only equips our sales team with cutting-edge tools and a competitive edge to engage new advertisers, but it also empowers them to spend more quality time with our clients, enhancing our relationships and driving our sales strategy forward."

Daniel Anstandig, CEO, Futuri: "Sinclair’s adoption of TopLine® represents a shared commitment to innovation and a significant leap forward for the media industry. Sinclair's forward-thinking ethos perfectly complements our vision at Futuri, setting the stage for exciting developments in media technology and audience engagement."

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