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Havas presents strategy and growth ambitions at Capital Markets Day

20-11-2024 | 07:42:12
Chairman and CEO Yannick Bolloré, alongside members of Havas’ executive leadership team, outlined the Group’s growth strategy and financial targets in the context of its contemplated listing on the regulated market of Euronext in Amsterdam.

Clinch partners with Linqia on first-to-market omnichannel creator content experience for brands

19-11-2024 | 09:48:00
Now, Clinch and Linqia have joined forces to offer advertisers a streamlined solution to reach audiences with high-performing dynamically personalized creator-content ads, virtually everywhere they consume media.

The Yellow B selects DAC to lead its digital strategy

19-11-2024 | 09:35:00
The Yellow B seeks to improve the SEO of its website and implement SEM actions that boost its business results.

TBA Outdoors picked as new agency of record for Mountain Sports

18-11-2024 | 07:18:00
The scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management.

[Marketing Week] Bob Koigi: Decarbonizing media and advertising supply chains

15-11-2024 | 09:01:00
In a crucial shift towards sustainability, brands across various sectors are making significant strides to decarbonize their media and advertising supply chains.

Dentsu Canada and Optable announce innovative partnership

14-11-2024 | 05:10:00
In a world where brands are losing signals from cookie deprecation to increasing privacy laws - Dentsu Canada has announced partnership with data collaboration and clean room solution Optable.

Kantar demystifies the circular economy with accessible guide for marketers

13-11-2024 | 07:01:26
Marketing playbook for a circular economy is the result of a collaborative research project which explored how marketers are capitalising on the competitive advantage that circularity can offer.

Adrian Sanger (DVJ Insights): AI on the aisle

12-11-2024 | 09:18:00
Challengers need to convince shoppers to break habits, while leaders focus on reminding and reinforcing. Let the battle begin!

WPP scales up investment in India with new Chennai campus

12-11-2024 | 09:11:58
WPP has announced a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.

DDB Group Melbourne promotes Psembi Kinstan to CCO

12-11-2024 | 08:15:00
DDB Group Melbourne CEO, Mike Napolitano, has announced that its group executive creative director, Psembi Kinstan, has been promoted to chief creative officer across the group’s brands in Melbourne.

Edelman appoints Rakesh Thukral as CEO for Asia Pacific

11-11-2024 | 06:50:00
As the current APAC chief operating officer and managing director of India, he has championed growth through a relentless focus on the firm’s clients, people and diversification of specialties and offerings across its portfolio.

[Marketing Week] Bob Koigi: The retail media revolution

08-11-2024 | 08:58:00
In recent years, retail media has emerged as one of the fastest-growing segments of digital advertising.

The King’s Trust selects TMW as lead digital marketing partner

08-11-2024 | 07:23:51
TMW has been running the charity’s youth marketing since 2022, developing a successful and efficient performance model for promoting and filling the wide variety of free employability and enterprise courses for young people across the country.

Inclusion, population conundrum to shape marketing trends in 2025, Kantar report

07-11-2024 | 08:05:58
The report shares the predictions of experts across Kantar, backed by extensive attitudinal and behavioural data and offers critical insights for marketers as they navigate a rapidly changing landscape characterised by social and demographic upheavals, regulatory and legislative changes and unbridled technology advances.

[Interview] Judith Middleton, CEO, DUO Marketing+Communications, South Africa

06-11-2024 | 10:34:00
DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.

Ogilvy Canada appoints Christopher Andrews as CEO

06-11-2024 | 07:27:21
Andrews joins Ogilvy from BBDO Canada, where he served as President and CEO, bringing a wealth of experience and a proven track record of success in the industry.

Turkish martech unicorn Insider raises $500m to accelerate AI investments, scale global operations

05-11-2024 | 05:48:00
Insider, a Turkish AI-native omnichannel experience and customer engagement platform, announced a $500 million Series E funding round led by General Atlantic, a global growth investor.

Adobe introduces GenStudio to accelerate campaigns for marketing and creative teams

04-11-2024 | 05:06:00
The new offering addresses one of the biggest challenges facing businesses today, where the need for highly personalized, on-brand and performant content.

[Marketing Week] Bob Koigi: How marketing and communication strategies are revolutionizing healthcare experiences

01-11-2024 | 09:05:00
In an era where healthcare is rapidly evolving, communication, marketing, and advertising companies are increasingly stepping into the healthcare arena.

Istituto Marangoni London appoints Finn Partners as its social media agency

31-10-2024 | 07:48:01
With extensive experience in social media management, FINN Partners team will be responsible for driving meaningful engagement within the luxury fashion and design community.

South Carolina Department of Tourism reappoints 9Rooftops as marketing and advertising agency of record

31-10-2024 | 06:57:27
9Rooftops was first selected as SCPRT’s AOR in 2013 to support the agency’s efforts to foster sustainable tourism and economic development, while effectively marketing the state to increase visitation and improve the quality of life for all South Carolinians.


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