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PMG partners with Genius Sports to pioneer sports advertising innovation
Under the partnership, PMG will become a founding agency partner of FANHub, Genius Sports' premier fan activation platform.
Ent Credit Union selects Cactus as integrated agency of record
Cactus has deep expertise working in the financial services sector, with an emphasis on credit unions and community banks
[Interview] Bram Holzapfel, Executive Creative Director, VENGEAN
Built by seasoned brand and business leaders, VENGEAN partners closely with founders and brand leaders to craft bold, business-driving concepts.
[SHOWREEL!] VENGEAN
On a mission to ignite impact by energising enterprise, with a vengeance, VENGEAN helps businesses and organisations worldwide to claim a greater share of the future.
[Marketing Week] Bob Koigi: From Google to TikTok: The new era of search is here
Search is undergoing a radical change. No longer confined to Google’s blank search bar, it has exploded across social and video platforms, reshaping how consumers discover, research, and buy.
Mediaplus Group wins EMEA and US media account for the GORE-TEX Brand
Their approach combines full-funnel data intelligence with an in-depth understanding of the brand, its audiences, and its product ecosystem.
McCann Birmingham wins Stagecoach PR account
The partnership marks the start of an ambitious three-year collaboration designed to elevate Stagecoach’s visibility and deepen its connection with millions of passengers across the UK.
Re appointed to lead national rebrand for Unified BaptistCare
This brand project will help unify BaptistCare’s purpose, values and strengths through a compelling new narrative. It is not only a visual identity shift but also a catalyst for cultural alignment and transformation.
Talon names Shanil Chande as first chief programmatic officer
The newly created role is a strategic milestone in Talon’s mission to drive smarter, data-led growth for clients through programmatic innovation.
[Interview] Sir John Hegarty: There’s a divide between data-driven marketing and creativity
Few figures have shaped modern advertising as profoundly as Sir John Hegarty. From co-founding Bartle Bogle Hegarty to producing some of the most iconic TV ads of the last half-century, his work has consistently championed the power of creativity to move people and markets.
Dentsu secures major BMW Group media win across Europe
Dentsu has announced a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe .
Publicis Health to acquire medical comms firm p-value Group
This acquisition will uniquely position Publicis Health as the network to fuel the next generation of medical communications, which is the strategic bridge between scientific truth and commercial impact.
Serviceplan Group closes record year with €866M revenue amid industry headwinds
Despite a challenging economic environment, the largest independent agency group in Europe delivered exceptional performance — driven by record client satisfaction, outstanding creative momentum
West Cary Group named agency of record for ABNB Federal Credit Union
The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.
ARK wins creative and strategic brief for Menabrea Premium Lager
Building on over 170-years of history, ARK will be charged with carving out a distinctive presence in the UK’s competitive premium lager category.
[Marketing Week] Bob Koigi: PR industry confidence dips, but resilience rises
The latest data reveals a striking drop in sentiment, but also highlights a sector actively recalibrating in response to growing uncertainty.
Comic Relief taps Ogilvy for 2026 Red Nose Day revamp
Ogilvy Group UK will be tasked with strengthening Comic Relief’s place in the fabric of culture and society and ensuring Red Nose Day 2026 captures the hearts and minds of the nation.
Pizza brand One Sneaky Cheetah appoints Born as lead creative agency
Known for its unapologetic tone and cultural edge, South Australian-based One Sneaky Cheetah tapped Born to help sharpen its brand, define its core propositions, and launch bold, reactive campaigns across digital, OOH, editorial, and more.
Publicis acquires sports marketing agency Bespoke
Bespoke will sit within Publicis Sports, a full-service sports marketing agency within Publicis Connected Media.
Vodafone Australia names Howatson+Company as new creative partner
Vodafone Australia has appointed Howatson+Company as its creative agency of record, ending a pitch process run by Trinity P3 and TPG Telecom's procurement team.
MAS appoints Yarn to lead brand strategy and creative
Alongside a refreshed look and feel now rolling out, the first tactical campaign under the new platform challenges industry convention – highlighting MAS’s preference for Full Area Replacement House Insurance.
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