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Brave Bison, the media, marketing and technology company, has announced that it has agreed to acquire the entire issued share capital of global sports marketing business Engage Digital Partners in a deal totalling £11 million.

Once a medium primarily used for brand awareness and local promotion, outdoor advertising has evolved into a dynamic and targeted channel that engages audiences in real-time.

As the marketing, sales and service industries undergo a rapid transformation - due to data-driven strategies, time customer interactions, and AI-powered technologies - expertise has become a critical differentiator for organisations globally.

Lara previously served as CMO and general manager, strategic partner group at financial software and services player Intuit.

Despite working with a marketing agency to explore various strategies and investment levels, many product managers do realise that the simulations fail to show the product breaking even or becoming profitable.

In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure travellers alike.

The new partnership will see We Are Social working closely with the online marketplace to elevate the brand’s social presence across TikTok and Instagram.

The LIONS Scholarship gives young creatives and marketers the opportunity of a lifetime.

This collaboration marks a pivotal step in helping communication and marketing teams elevate their executives' voices across the world's largest professional platform.

As we head to 2025, artificial intelligence (AI) is set to be at the forefront of marketing innovation.

While 2024 predicted the likes of more use of AI and link building, the marketing team at financial services digital marketing agency Balance, and the team at Liberty Marketing, give five tips across SEO, PPC, digital PR, social and AI to suggest what they think next year's trends in the marketing sector might be.

In 2025, artificial intelligence will dominate the marketing landscape as CMOs increasingly lean on AI to drive efficiency and navigate economic turbulence.

The campaign sees the return of the iconic ‘A Diamond is Forever’ tagline following its reintroduction to De Beers’ category marketing activities last year.

 LiveRamp clients can now improve targeting of online campaigns, with in-depth shopper behaviour insights from Kantar’s Worldpanel division.

The announcement was made by Hearst Magazines President Debi Chirichella and Global Chief Revenue Officer Lisa Ryan Howard, to whom she will report.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

Revisto, a pioneering AI-powered solution streamlining the medical, legal, and regulatory (MLR) review process for pharmaceutical marketing materials, has secured $4 million in seed funding.

With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments.

Since 2009, Havas' Meaningful Brands study has provided insights into people's evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space.

It’s no secret that people on social platforms are not there for the ads.

The study reveals how CMOs view media’s evolution from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era.