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[eMarketer] Southeast Asia sees the fastest digital sales growth in the world
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
Google announces privacy sandbox for Android
Google’s existing Privacy Sandbox initiatives only included the Chrome ecosystem. With this latest announcement Google is extending this to the Android ecosystem.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
[eMarketer] Ecommerce shoppers are moving to mobile
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
Youtube adds new tools targeting content creators
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
Global location based advertising (LBA) market to reach $133 billion by 2026, report
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
[eMarketer] Social networks that have excelled at holding users’ attention
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report
With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.
Gather launches tool to eliminate digital ads from the internet
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
Shopping on Social Media platforms to reach $1.2 trillion globally by 2025, Accenture study
Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Belgium shopping platform Bol.com invests in Wallonia and Brussels with the launch of a French-language website
Belgian-Dutch shopping platform bol.com has launched its French-language website. For example, the Ahold Delhaize subsidiary is now also switching up a gear in French-speaking Belgium.
Dentsu partners with Microsoft to launch Cloud Studio
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
ViacomCBS and Comcast announce content distribution agreements
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
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