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The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.

PMG, the global independent marketing services and technology company, has announced its acquisition of Digital Voices, based in London and New York.

The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

The projected compound annual growth rate of 28.83 percent reflects the sector’s growing role in digital customer engagement.

Influencer marketing has been the buzzword of the 2020s, reshaping the advertising landscape through the unstoppable rise of social media with one sponsored post at a time.

DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.

The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

In a fragmented digital world, the race to capture the attention of influential trendsetters is intensifying, with new research revealing their disproportionate power to shape both consumer habits and multi-million-dollar business deals.

The study focuses on individuals who Ipsos describes as early adopters shaping market direction and purchasing behavior.

The 2025 edition identifies the rise of the AI-powered buyer as a defining shift in global B2B behaviour, positioning Asia Pacific as a leader in this transformation.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

The findings come from the industry’s first cross-sector Influencer Database, analysing 220 campaigns from 144 brands across 36 sectors and 28 markets, representing over £133 million in influencer spend.

The program is led by public affairs strategist David Spady and focuses on using talk show hosts and podcasters as key voices for public engagement.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

Responsibilities include scouting and recruiting talent, managing product fulfillment, handling negotiations and payments, approving content and ensuring quality control.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.

The launch is designed to give brands an integrated solution for social and influencer marketing in the Australian market.

This was reported by Marketing Report from multiple sources.

SheaMoisture proclaims: Own every version of you, in its new "Yes, And" anthem video, the latest content piece in the rollout of the larger brand campaign

The campaign aims to establish a cult following among Gen Z consumers as Cheetos expands its presence in major UK retailers.