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Techbros Electronic Recycling launches Southwest's first AI-integrated e-waste facility
In a groundbreaking move that's redefining electronics recycling, Techbros Electronic Recycling has officially launched the Southwest's first fully AI-integrated, R2v3-certified ITAD and e-waste processing facility.
Unilever backs smallholder farmers to secure supply chain
The company plans to help 250,000 farmers in its network access livelihood programmes by 2026, spanning 13 crops in seven countries.
WOO partners with Ad Net Zero to refine media sustainability framework
Developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across major media types.
LACI announces $2m grant to expand its cleantech debt fund
LACI has announced $2 million grant from the Schmidt Family Foundation to help grow the LACI Cleantech Debt Fund (Debt Fund)
DeCharge launches in the U.S. to build world's first community-owned EV charging network
DeCharge, a decentralised EV charging infrastructure network, has officially launched in the U.S., bringing its community-powered charging model to American drivers and businesses.
Dutch startup Ore Energy connects world’s first grid-connected iron-air battery in Delft
Ore Energy, the Netherlands-based iron-air long-duration energy storage startup, has successfully connected its flagship iron-air battery system to the electric grid in the city of Delft
Hyundai’s AI-driven trees share stories in new global campaign
Launched in 2016 to celebrate the debut of the Hyundai IONIQ Electric, IONIQ Forest is a project that involves planting trees to create a better world for future generations.
Kantar introduces new tools to link sustainability with brand growth
First is BrandSustainability, which helps brand owners to understand what people think about their brand when it comes to sustainability and how this contributes to brand growth.
10 Marketing Trends in 2025 according to Marketing Report
Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.
Carlsberg launches Denmark’s first regenerative beer ‘Grobund’
By next year, Carlsberg Denmark will be brewing 100 million litres of beer with regeneratively grown malted barley, as Carlsberg has just signed a new contract with the maltsters Fuglsang and Viking Malt for the 2025 harvest.
Ad Net Zero strengthens global framework to calculate media emissions
The updated framework has been developed with the support of leading global advertisers and the world’s six largest advertising holding companies, as well as major media owners, tech companies and trade associations.
UN Global Compact launches ‘CMO Blueprint for sustainable growth’ at Cannes Lions 2025
As brand stewards, value creators, and powerful communicators, CMOs and marketing leaders have the influence to shape perception, shift behavior, and help align business and brand growth with long-term societal and environmental value.
WFA revamps its approach to sustainable marketing
Sustainable Marketing will now sit as a transversal topic for WFA, connecting with its policy work and all other WFA forums including the CMO, Sourcing, Media and Insight Forums and AI and Inclusive Marketing Communities.
IKEA kicks off plastic phase-out with new paper-based fitting bags
It is linked to the Plastics Out Agenda, which aims to phase out plastic consumer packaging by 2028 and is an important step towards the IKEA goal of only using renewable and recyclable materials.
Heineken launches €45m global research & development centre in the Netherlands
Located next to the brewery in Zoeterwoude, the €45 million Centre is a key part of Heineken’s global R&D network and the company’s growth and innovation strategy.
[Marketing Week] Bob Koigi: The OOH sector’s growth hinges on fixing its flaws
Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.
IAS partners with Impact Plus to bring carbon tracking to digital ad campaigns
Integral Ad Science (IAS), a global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, have announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.
IKEA and partners pioneer climate-smart forestry to tackle biodiversity loss
The collaboration partners will apply science-based insights by adjusting existing forest management methods to selected forests where they identify opportunities for improvement.
PepsiCo refines sustainability goals to position business for the long-term
PepsiCo has announced refined climate, packaging, agriculture, and water goals to continue to build a stronger, more resilient business that aims to drive scalable positive impact.
LoopMe expands Google Cloud Partnership to boost sustainability in advertising
LoopMe, a global player in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.
Ogury accelerates net zero strategy with 51toCarbonZero partnership
This marks a pivotal step in Ogury's sustainability journey, as the company accelerates its path toward net zero.
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