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The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.

The free-to-enter competition is open to individuals and teams worldwide, with submissions accepted from August 7 to October 9, 2026. Winners will be announced later in October.

This visual approach places the shoe at the centre of the narrative, making it a key element in the unfolding story rather than simply part of the characters' wardrobe.

The campaign spans connected TV, online video, out-of-home, display, social media, Spotify and in-store channels.

The launch also includes Solo Fleece, a men's hoodie that shares the same design approach and forms part of a broader Nike Sportswear campaign.

The campaign explores the tension between responding to the constant demands of modern life and creating opportunities for face-to-face connection.

Selected entrants will receive access to the Heineken Suite at Arthur Ashe Stadium during the 2026 US Open, turning past match tickets into invitations for a fresh tournament experience.

The campaign is Quilter's first television advertising initiative and features a hero film directed by Tim Godsall.

The campaign highlights the product's commercial performance and its origins in long-running consumer demand for a collaboration between the Reese's and OREO brands.

As part of the partnership, Toyota and Álvaro Díaz commissioned two artists to create a collection of limited-edition posters inspired by the album's tracklist and visual identity.

Created in collaboration with BMW and produced by Parasol Island, the campaign centres on the teaser film The Big Screen.

Developed by Burrell Communications, the campaign challenges conventional mobile contracts and positions TextNow as a flexible option for consumers seeking greater control over how they pay for wireless services.

The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

The initiative was announced ahead of the Busan International Film Festival, where ACFM serves as Asia's largest content market.

Created by Serviceplan Middle East, the campaign supports BMW M track days taking place across the UAE between October and December 2026.

It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.

Migrante said the campaign was developed in 10 days using an international production team and AI-supported production techniques while maintaining the visual style associated with the Maserati brand.

According to Nature's Own, the Sandwishes campaign will be promoted across digital channels and in-store displays, highlighting the recipes and encouraging consumer participation.

Set in the Andalusian capital, the episode examines how bars remain central to everyday life, serving as places where people gather to share food, drinks and conversation while maintaining long-standing social traditions.

Built around the question, "What is the highest you can reach?", the campaign presents the Urus SE Performante climbing a mountain road while drawing parallels with milestones in human achievement.

The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.