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Mediahuis taps 72andSunny Amsterdam to launch Gen Z-focused current affairs brand
72andSunny’s first task is focused on creating the brand, developing the brand strategy and design and devising the launch campaign.
Omnicom’s global operations see mixed performance, with U.S. and Latin America leading revenue growth
Revenue in the fourth quarter of 2024 increased $261.3 million, or 6.4%, to $4,322.2 million.
Paramount and Nielsen sign measurement and analytics deal across Paramount’s platforms
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
Leukaemia Foundation selects Thinkerbell as the lead agency for the Leukaemia Foundation’s World’s Greatest Shave 2025
Prior to the pitch, The Leukaemia Foundation developed the platform 'That’s Bloody Beautiful'. As part of its first assignment, Thinkerbell has worked with The Leukaemia Foundation to bring the 2025 World’s Greatest Shave campaign to life.
Mediahuis strengthens position in the Dutch market with planned acquisition of DGN Groep
With this strategic step, Mediahuis strengthens its position in the online comparison market and emphasises its mission to support consumers in making well-considered financial choices.
Outbrain completes the acquisition of Teads
The new Teads will create one of the largest optimized supply paths on the premium open internet, with a focus on connecting curated, exclusive media environments with elevated, data-driven creative experiences.
Cosmopolitan unveils OOH campaign to amplify black beauty hub for young women
Cosmopolitan, the UK’s media brand for young women, has launched a campaign to amplify its Black Beauty Hub – the title’s online destination for all things Black beauty.
Sky and MC Networks UK renew advertising sales partnership for UK and Ireland
The deal will strengthen the commercial partnership between the two companies, with Sky Media selling linear, Sky AdSmart and VOD advertising and sponsorship across AMCNI UK's four channels in the UK and the Republic of Ireland.
Nielsen launches ARTEY Awards to recognize the most-watched streaming titles of the year
Multiple streaming platforms claimed 2024 ARTEY Awards, including Disney+, Max, Netflix, Peacock and Prime Video.
[Marketing Week] Bob Koigi: How DeepSeek AI's launch will disrupt the future of marketing and advertising
In an era where artificial intelligence continues to evolve and shape the future of industries, one new player is poised to make an indelible mark.
Sony and FOX Sports to use over 240 cameras to cover Super Bowl LIX action
In total, more than 240 Sony Cameras will be in and around the Caesars Superdome covering your favorite plays, replays, interviews, and celebrations -
Publicis Groupe ANZ acquires independent media agency Atomic 212°
The acquisition of Atomic 212° presents a unique opportunity to bring Australia's most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.
AFL selects 72andSunny lead marketing push for 2025 premiership season
72andSunny are tasked with developing a new brand campaign that will inform the league’s activity in 2025, commencing with the season's Opening Round.
Hearst UK appoints John Athanasiou as Director of People & Culture
With over 30 years of HR leadership experience having worked across both large corporations, including HarperCollins and Time Warner, as well as start-up scale-ups, Athanasiou specialises in developing inclusive people strategies and fostering positive cultures that drive growth.
Hearst appoints PMG as creative and media agency of record
PMG will partner with Hearst to elevate its creative and media strategy through multi-platform advertising campaigns that will begin launching next month.
Dentsu secures global media account for jewellery retailer Pandora
Having been selected as a key global media agency in 2016, dentsu expanded its role as an integrated growth partner to Pandora following a global pitch in 2022.
Space Needle & Chihuly Garden and Glass selects PB& as media agency of record
Space Needle & Chihuly Garden and Glass has named PB& their media agency of record following a competitive review - charging the agency to help them continue and raise their profiles as some of the most sought-to-visit entertainment properties in North America.
Nielsen and Cox Media Group renew agreement for TV and audio measurement services
With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers including Scarborough, Arianna, Local Media Impact, and Streaming Dynamic Ad Insertion.
Vodafone reduces its advertising and media carbon footprint by a third
In partnership with marketing and ad agency Dentsu and carbon management software provider Cozero, Vodafone measured the climate impact of its digital and traditional media activities across 13 channels in 13 markets during 2023
[Marketing Week] Bob Koigi: The rise of sports marketing
In recent years, sports have emerged as one of the most powerful vehicles for brands to engage with consumers.
TCL partners with PubMatic to drive efficiency in streaming live sports advertising
TCL, a global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new partnership designed to enhance programmatic advertising for live sports.
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