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With a substantial planned media investment, the new two-year contract will see dentsu representing Heineken across 100 markets including Mexico, Brazil, UK, Italy, Germany, Spain, The Netherlands, South Africa, Nigeria, Vietnam and India.

TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with expertise in sectors including healthcare.

Auto Match, TV’s first dedicated commerce solution in the Autos market, is powered by Carwow’s extensive first-party data. By securely matching Carwow’s audience data with ITVX’s registered users, Auto Match enables precise audience targeting.

Quad/Graphics, Inc. a marketing experience company that solves complex marketing challenges for its clients, has announced a strategic partnership with Adalytics, an advertising analytics and data science provider.

The campaign, which begins with two of Hearst’s leading news brands — the San Francisco Chronicle and Houston Chronicle — will expand to additional markets in the coming months. The effort was created in partnership with PMG, which was recently named Hearst’s creative and media agency of record.

Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition products.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.

Martens will lead client relations and a team of consultants and account managers working with the creative and media teams to deliver pioneering, high-impact work for clients such as Lieferando, Salamander, and eBay.

SDG Lab, the corporate venture studio powered by Social Discovery Group, has announced its official launch with a mission to transform virtual intimacy into the new normal.

In recent years, the rise of social commerce has transformed the way consumers shop, with social media platforms like Instagram, Facebook, TikTok, and Instagram becoming powerful hubs for purchasing decisions.

The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. 

ITV is announcing a further ring-fenced £80 million in commissioning spend for diverse projects over the next three years, and a doubling of the Diversity Development Fund.

Total Media Group, the behavioural planning media agency, has rebranded to Mediaplus UK, aligning fully with the Mediaplus Group which acquired Total Media Group in 2024. This also marks its integration into the larger Serviceplan Group.

This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.

 The announcement was made by Hearst President and CEO Steven R. Swartz, and Gannett Chairman and CEO Mike Reed. Terms were not disclosed, and the transaction is expected to close in Q1.

Comcast MediaExpress enables content owners to easily distribute their VOD entertainment titles into the leading OTT, pay TV, and social platforms through delivery centrally managed by CTS.

The market is estimated to grow at a CAGR of 13.9% during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software.

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

Already a leader in social storytelling, Channel 4’s partnership with The Cast will bring together the work of teams across Marketing, 4Studio, Commissioning, 4Creative, Content Communications and Channel 4 Sales.

These strategic partnerships support Fidium’s goal to become the internet provider of choice for more than 1.5 million eligible locations by the end of 2025.