Hearst UK partners with Brand Metrics to enhance ad effectiveness and accountability

Hearst UK has announced a strategic partnership with Brand Metrics, a global player in brand lift measurement technology.

The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.

Brand Metrics’ panel-free technology will be integrated across multiple Hearst UK sites including Cosmopolitan, Good Housekeeping, Men’s Health, ELLE and Harper’s Bazaar, allowing the publisher to measure campaigns at scale and report back on the effect on four key metrics – awareness, consideration, preference and action intent.

Anders Lithner, CEO, Brand Metrics: “Hearst UK has many famous media brands, boasting loyal, engaged audiences. We are delighted to be partnering with them and providing them with consistent brand lift data to demonstrate to advertisers the impact of advertising in their quality media environments.”

Ben Chesters, MD Clients, Hearst UK: “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”

www.hearst.co.uk

www.brandmetrics.com

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