Marketing Report

Tagresults

[eMarketer] Southeast Asia sees the fastest digital sales growth in the world

23-02-2022 | 06:43:37
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.

[eMarketer] Walmart’s diverse portfolio allows it to maintain steady growth

22-02-2022 | 06:22:46
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.

PRCA launches study to explore what’s next in Digital PR

18-02-2022 | 08:07:13
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.

[eMarketer] Luxury products US shoppers buy in-store

18-02-2022 | 07:56:00
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.

Volvo Trucks leads the electric truck market in Europe

16-02-2022 | 07:18:00
New statistics show that Volvo Trucks was the market leader for heavy all-electric trucks in Europe 2021 with a market share of 42%. In 2021 the company took orders, including letters of intent to buy, for more than 1,100 electric trucks worldwide.

AdLarge and Nielsen renew multi-year agreement for network audio measurement

16-02-2022 | 06:09:20
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

17 billion Super Bowl online ad views came from bots and fake users, CHEQ report

16-02-2022 | 06:00:15
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.

Global TV advertising market to reach $95.98 billion in 2022, report

11-02-2022 | 08:38:57
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.

ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event

11-02-2022 | 08:34:14
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”

[eMarketer] Digital brokers expand offerings to revive retail investor buzz

11-02-2022 | 08:30:50
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.

Kite Hill PR named PR agency of record for PROTEUS

10-02-2022 | 14:30:41
Kite Hill’s PR approach for PROTEUS™ includes earned media and mission-driven strategies, which will aim to garner a pipeline of partner deals and technology advancements.

[eMarketer] Amazon has a larger advertising business than YouTube

08-02-2022 | 06:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.

New report reveals commercial media usage similarities across generations

07-02-2022 | 09:15:00
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.

[eMarketer] Google’s massive ad growth fueled by retail spending

04-02-2022 | 07:02:26
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.

[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022

02-02-2022 | 11:45:00
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

Kantar’s Profiles Division achieves global ISO 20252 re-certification

01-02-2022 | 07:02:01
Kantar, the global data-driven analytics and brand consulting company,  has achieved ISO 20252 re-certification globally for healthcare market research and panel management.

Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report

28-01-2022 | 07:44:00
With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.

Global advertising agencies market to reach $553 billion in 2026, report

28-01-2022 | 07:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

[eMarketer] Swelling returns force retailers to rethink the shopping experience

28-01-2022 | 06:59:05
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.

Nielsen joins Wharton Customer Analytics Corporate Programme

27-01-2022 | 06:55:52
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.

Digital advertisement market to reach $ 626 billion by 2026, report

26-01-2022 | 06:23:33
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.


 Follow Marketing Report on LinkedIn

 Subscribe to the Marketing Report Newsletter

 Send us your press releases, columns, interviews…

 Join Marketing Report in our LinkedIn Groups



Featured