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 Evolving from its roots within the agency’s Media Team into a centralized powerhouse of efficiency, insights, and creativity, this new department reinforces H/L's leadership in integrating advanced technology to amplify human ingenuity.

By connecting performance insights to customer data and business outcomes, clients can further maximise return on media investment.

No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.

Sarig, a seasoned entrepreneur and AI commerce pioneer, moves into the role after working with Interpublic in a consulting capacity and will continue reporting to the company’s Global Chief Commerce Strategy Officer, Jeriad Zoghby.

This landmark move underscores dentsu’s leadership in ethical AI development and deployment, setting a new standard for the industry

Heineken has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other.

 InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

Yale founders have raised $3 million pre-seed round to build Series, an AI-powered social platform that is reinventing how college students connect.

With AI increasingly automating media buying and creative selection, brands lack visibility into how their creative is prioritized—or deprioritized—by ad platforms.

Fashiontech startup Markmi, has raised €1.1 million in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the U.S.

As a world’s first, Pepsi developed a proprietary AI system designed to help understand something’s sweetness, verified with the help of science and AI (no, but really!).

Saint, an AI tech company focused on the creative industry, has appointed Stephanie Robles as CEO, effective April 1

Iron Prairie Ventures announced it has raised a $15 million fund focused on pre-seed and seed-stage investments in startups

The remit encompasses global development of below-the-line (BTL) marketing activities, with a focus on creating meaningfully differentiated brand experiences across key touchpoints.

Tailored to each customer’s taste, the project, created by AMPFY , encourages creative food choices and expands consumption possibilities.

This integration comes at a pivotal time as retailers seek to maximize the value of their retail media networks.

Berlin-based startup ai|coustics, has raised €5 million in a seed funding round to bring its AI-powered studio-quality sound to every platform and device.

NYC and Paris-based startup DeepIP, has raised $15 million Series A funding round, to bring patents to the age of AI.

In the recent past, one of the most significant shifts in how brands interact with their audiences has been the increasing integration of gaming into their campaigns.

Meta’s new solutions are built to optimise campaigns and deliver greater efficiency across the customer journey.

Dutch AI marketing startup Billy Grace, has raised €3 million investment from Fortino Capital and a number of angel investors.