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In an era defined by media fragmentation, digital fatigue, and rising skepticism around advertising effectiveness, Out-of-Home (OOH) advertising is emerging as high-impact, high-return media channel that outperforms Connected TV (CTV).

Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence.

As part of the collaboration, Microsoft will become the official cloud and AI partner for the Premier League’s digital platforms, modernizing the League’s digital infrastructure, broadcast match analysis and organizational operations.

In a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity.

From visualising product concepts to responding in real-time to micro-trends and cultural moments, the team will provide end-to-end creative support across a wide range of design needs.

This project combines health awareness with AI technology to promote preventive care on an unprecedented scale.

This initiative aims to redefine how unsold fashion items are managed, maximising their visibility and potential for purchase.

Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.

In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.

This rebrand marks Shutterstock's strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work.

As a marketplace, Sōkosumi combines its own enterprise agents with third-party services on a secure platform that complies with the EU AI Act.

With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed.

 This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals.

Accenture has announced changes to its growth model and its leadership, effective September 1, 2025.

 Dev² unites Windsurf's cutting-edge coding toolkit with Monks' expertise in digital transformation to help organizations rapidly innovate, align cross-functional teams, and operationalize AI across every stage of the Application Development Lifecycle.

As the curtains come down on The Cannes Lions International Festival of Creativity 2025, one thing has been made clear. This was more than a celebration, it was a statement.

To prepare for this task, Christian Schmitz, CEO of THE MARCOM ENGINE, is strengthening the management team.

This year, Cannes Lions is extra special for Karin Rödlix and her team: iO won two Silver Lions in the Film Craft category for work with Stendahls, New-land, and Volvo Cars.

Dentsu has announced a new strategic partnership with Evidenza, to develop a Next Gen planning capability tailored to the evolving demands of the Algorithmic Era.

As the global creative, advertising and marketing industry converges in Cannes, creativity emerges not just as a differentiator, but as a driving force behind relevance and resonance in today’s attention-fueled economy.

Lyft Media is designed to engage users throughout their transportation journeys with highly targeted ad solutions.