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HAT Music, an AI-driven platform that intelligently connects emerging artists with music professionals including producers, managers, videomakers, and social media specialists, has closed €200k pre-seed funding round

Hedra, the AI video generation platform behind over 10 million lifelike videos, has raised $32 million to bring AI-powered video creation to enterprise marketers. 

The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.

Leveraging the Cannes Lions as a platform for progress, Publicis will put creativity at the heart of innovative, ready-to-use AI solutions capable of increasing market share and reducing costs immediately.

Now worth more than the next three brands combined, Microsoft’s growth reflects continued strength across cloud infrastructure, AI integration, and enterprise productivity platforms.

This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers.

Real-Time Race Track, powered by AWS, lets fans design an original race track using AI-powered analysis from Amazon Nova, a new generation of state-of-the-art foundation models available in Amazon Bedrock.

The acquisition strengthens Perion’s ability to deliver custom, performance-based advertising at scale, unlocking new revenue opportunities and increasing its ability to gain market share.

Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.

PubMatic’s buyer platform streamlines every stage of the media buying process, from audience and inventory discovery and forecasting to curation, activation, and performance optimization.

With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence that, through gamification, performs a memory self-assessment test for large-scale screening of signs of cognitive impairment, a common symptom in the early stages of diseases such as Alzheimer’s.

 Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test their creative assets in almost any format, including brand experiences and influencer content.

With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce

Located in the world's second-busiest airport, the record-breaking display captures the attention of tens of thousands of travelers each day, spotlighting how IFS.ai is driving transformation across the industries it serves.

In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation.

Marketers, creatives, and agencies are facing a crisis that’s not about talent or tools, it’s about belief. Creative confidence, once the engine that powered bold campaigns and breakthrough ideas, is weakening across the industry.

Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.

This milestone partnership marks a pivotal advancement in Havas’ ongoing transformation agenda, further reinforcing the Group’s leadership in data, technology, AI, and personalized content delivery.

Called "Hungry Games", the technology aims to help Brazilian gamers maintain high performance by monitoring them and signaling when they should eat to avoid a drop in performance.

A report by MarketsandMarkets shows that the AI agents market is anticipated to experience substantial expansion, rising from a value of $7.84 billion in 2025.

Lighthouse, a commercial platform for the travel and hospitality industry, has acquired hotel marketing company The Hotels Network.