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 Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test their creative assets in almost any format, including brand experiences and influencer content.

The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers across ad-supported platforms ahead of the 2025 TV Upfronts.

Working closely with the flooring and bedding specialist to deliver high-quality media campaigns both on and offline, the team will support the brand’s revamped marketing strategy and ambitious growth plans for the coming years.

Marketers, creatives, and agencies are facing a crisis that’s not about talent or tools, it’s about belief. Creative confidence, once the engine that powered bold campaigns and breakthrough ideas, is weakening across the industry.

In response, Mediaplus and WEFRA Life have launched a new international healthcare division. Under the umbrella of WEFRA Mediaplus Global Health, the two agency groups are combining their international healthcare services and expertise.

The action raises an uncomfortable question: what if the sounds used for relaxation begin to reflect the growing impacts of the climate crisis?

AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all U.S. adults.

In their expanded roles, Kenny will spearhead Havas Play’s strategic growth and presence in Singapore and across Southeast Asia, while Louise and Deanson will focus on strengthening client relationships and driving business growth across both Havas Media and Arena Media.

Previously owned by Technicolor Group, Mikros Animation has contributed to 17 feature-length animated films and numerous high-quality episodic series for some of the world's most recognised animation studios.

In recent decades, broadcast operations have become increasingly complex with silos of internal and external systems, workflows, and vendors all needed to reach today's viewing audiences.

Since the year 2000, the non-profit organization Artículo 19 has documented 171 journalist murders in Mexico, all potentially related to their work.

The findings, based on WFA’s global poll of media price inflation forecasts, suggest inflation will remain within long-term averages but will still significantly influence brand planning in the year ahead.

The announcement was made by Hearst Magazines President Debi Chirichella and Chief Product & Technology Officer Daniel Bernard, to whom Amin will report.

Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.

The appointment marks a significant step in supporting the FT’s long-term strategic vision and growth ambitions. The FT is focused on expanding its global base of paying subscribers and continuing to build its premium brand in an increasingly competitive media landscape.

Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year.

GameChanger, a virtual production company, is expanding its global footprint and bringing its cutting-edge technology to the television industry within the U.S. market.

Havas Media Network Spain has designed a work plan that will be managed entirely by a team specifically tailored for the brand: the ISDIN Excellence Team Spain.

With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming.

As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform. 

As part of the acquisition, Growth Skills CEO Lavall Chichester joins MissionOne as EVP of SEO and AI Optimisation, reporting to MissionOne president Sean Corcoran.