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 Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, has announced the launch of Dynamic Commerce Areas (DCA).

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.

Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.

Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.

While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.

Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.

As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.

Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

Hearst UK, the premium content and experience business, has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.

TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.

With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.

Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.

The company kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.

In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.

To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.

Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.

The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.

After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.

Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.

Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.