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This enhanced collaboration enables brands to buy TV and Video on Demand (VOD) advertising from Sky Media’s premium, brand-safe content through a private marketplace (PMP) for the first time.

The strategy will see Channel 4 start to build majority stakes in indies and gradually develop focused in-house production capabilities.

The company found that 59% of consumers are likely to stay at home more and increase their usage of video streaming services if the costs of out-of-home entertainment (traveling, dining out, etc.) become more expensive.

In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

By leveraging YouGov and first party data sources in Havas’ AI-driven Converged operating system, the agency network has automated the audience creation process.

The Advertising Initiative will use practical research, case studies, and implementation guides to give CEOs and chief revenue officers the tools to build sustainable advertising revenue.

MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.

The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth.

HAT Music, an AI-driven platform that intelligently connects emerging artists with music professionals including producers, managers, videomakers, and social media specialists, has closed €200k pre-seed funding round

The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.

 The changes reflect a deliberate shift in how the agency shows up to market as a strategic growth partner built to help brands navigate complexity and deliver measurable business outcomes.

This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers.

WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026.

As the media agency of record, Havas Media will oversee strategic communications planning and video media investment for the iconic brand.

This addition follows Valnet’s recent acquisition of FextraLife earlier this year, further strengthening its position in the gaming media landscape.

Yamaha,  a Japanese multinational musical instrument and audio equipment manufacturer, has launched $50 million Yamaha Music Innovations Fund 1 (YMIF), to back music and media startups in Silicon Valley. 

Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.

PubMatic’s buyer platform streamlines every stage of the media buying process, from audience and inventory discovery and forecasting to curation, activation, and performance optimization.

Catalano is a strategic HR leader bringing extensive global experience and a track record for managerial and operational excellence and strong decision making.

TRG will be responsible for creative, media, brand strategy, and the revamp of the brand's website.

This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.