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Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
Netflix taps Nielsen for global audience insights
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
Havas Media selects FreeWheel as preferred supply-side platform partner for premium video
Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.
DoubleVerify takes down first large-scale ad impression fraud scheme in audio
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
EssenceMediacom launches across 120 global offices
Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
Locala names Sandrine Préfaut as Europe Managing Director
As part of Locala’s global expansion as a commerce media platform, CEO and Founder Christophe Collet has announced the promotion of Sandrine Préfaut to Europe Managing Director.
605 partners with Operative to introduce integrated cross-screen planning solution
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.
Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.
Sourcepoint unveils solution to pinpoint source of third-party scripts that pose privacy risks for publishers
Sourcepoint, the data privacy software company for the digital marketing ecosystem, has launched Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.
Measured provides marketers with access to the industry’s first library of media incrementality intelligence
In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
ITV announces increased investment in data tech firm InfoSum
ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.
Dentsu Appoints Greg Reilly as President, dentsu health
In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.
Channel 4 launches virtual work experience programme to help young people discover their creative career
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.
GroupM names Josh Krichefski CEO, EMEA and U.K
Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.
JW Player acquires InPlayer to expand its monetization and audience insights offering
JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
Dentsu doubles down on client focused leadership in EMEA region
Dentsu has announced changes to the EMEA Executive Team to strengthen client focus and continue to help clients transform their business and respond to the changing needs of consumers.