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Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.

The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.

The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.

Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.

According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.

As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.

The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.

With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.

That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.

The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.

Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.

MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.

According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.

Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.

The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.

With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.

The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.