Marketing Report

Tagresults

Hearst appoints Jessica Hogue Chief Data Officer, Consumer Media

08-03-2023 | 15:40:17
Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, which include Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets.

AMC Networks enables programmatic ad buying on linear networks

04-03-2023 | 11:30:00
AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Generation Z is influencing ad spend and shaping the future of media, report

28-02-2023 | 12:55:00
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

Hearst announces new executive leadership roles

28-02-2023 | 12:34:00
 Hearst has announced new executive leadership roles. Jordan Wertlieb has been named executive vice president and chief operating officer of Hearst, effective May 1, Hearst President and Chief Executive Officer Steven R. Swartz has announced.

Hearst UK announces the return of Harper’s Bazaar’s International Women’s Day event

27-02-2023 | 11:18:00
Hearst UK, the premium content and experience business, has today announced that Harper’s Bazaar will host its fifth annual International Women’s Day celebration, held in partnership with Clé de Peau Beauté, Aranyani and Veuve Clicquot.

DPG Media invests in Media Museum of Sound & Vision

24-02-2023 | 12:12:00
The aim of the collaboration is to show the museum's visitor the breadth, diversity and pluriformity of the media landscape in an accessible way.

ITV and S4C sign up to the Coalition for Change, joining major UK broadcasters

22-02-2023 | 10:24:04
ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry.

ITV and BBC join forces to recruit more registered psychologists to support TV programmes

21-02-2023 | 16:23:08
As part of their duty of care support to contributors, ITV and the BBC have teamed up in an innovative partnership designed to expand the pool of registered psychologists with experience of working in television.

[Vacancies] Azerion has a position for a Sales Account Manager - London

20-02-2023 | 08:20:00
Azerion is directly looking for a Sales Account Manager in London, UK

GroupM updates carbon calculator to provide omnichannel measurement capabilities

17-02-2023 | 11:44:25
GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.

Kantar renews Danish radio audience measurement contract

17-02-2023 | 11:40:57
After a competitive tender process, the Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4, have announced the appointment of Kantar for the continued measurement of radio audiences in Denmark until at least 2028.

Nielsen and MMS announce expansion of cross-media measurement service in Sweden

16-02-2023 | 11:20:00
Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

ITV AdVentures Invest launches two new startup TV advertising campaigns

16-02-2023 | 11:15:00
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.

France Télévisions, M6 and TF1 groups announce the liquidation of SALTO

16-02-2023 | 11:00:00
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.

The Walt Disney Company restructures, restoring accountability to creative businesses

14-02-2023 | 16:11:01
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.

Comcast issues $1 billion green bond to fund clean energy, infrastructure projects

13-02-2023 | 10:45:00
Comcast has announced the issuance of a $1 billion 10-year green bond, offering investors the opportunity to support environmental efforts such as those currently underway or under consideration as part of Comcast’s goal to be carbon neutral by 2035.

Loop Media helps businesses migrate to streaming with bandwidth reducing tech

13-02-2023 | 10:30:00
 Loop Media believes this same trend towards streaming and away from traditional cable TV is evident in the out of home market, with companies like Loop Media providing alternative content choices on a free ad supported basis to these businesses.

Entravision expands Meta partnership with new representation in Iceland

09-02-2023 | 13:15:40
Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.

Nielsen launches Ad intel service in France

08-02-2023 | 12:45:00
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

Dentsu and Urban One partner on season 3 of programme targeting Black-owned media

08-02-2023 | 12:30:00
Expanding on the success of the previous two seasons that resulted in more than $8 million invested into Black-owned media, More Than That with Gia Peppers has launched its third season.

Permutive enables standardized publisher first-party data at scale via Xandr’s marketplace

08-02-2023 | 12:22:00
Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segments that are generated automatically based on publishers’ first-party data.

Featured