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As the largest gathering in the creative marketing community, Cannes Lions Festival, takes place next week, agencies and brands have put their best foot forward to showcase their offerings and services while creating spaces for meaningful conversations with industry players. 

KIOTI, a global player in tractors and power equipment, has named TRG its advertising agency responsible for creative, media, and brand strategy.

The international sales house of RTL has once again partnered up with co-host Ipsos, one of the world's leading market research companies.

The network will provide mentoring sessions, networking events, and masterclass webinars with high-profile diverse leaders within the industry, platforming diverse thought leadership.

In an era of unprecedented change, where misinformation is rampant, The Times and Sunday Times have launched a new campaign that underscores their legacy of trusted journalism.

Global marketing group dentsu has announced the integration of retail eye tracking data into its media planning tool, marking a pivotal shift in how brands engage with consumers.

MSQ is the next-generation creative, technology and media company creating brand momentum for clients. It’s one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

They are set to succeed Peter Hinssen, Arian Buurman, and Anouk Mertens, who are stepping down from the Mediahuis Board as their terms on the board come to an end.

Integral Ad Science (IAS), a global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, have announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.

According to Nielsen, the multi-year agreement reinforces the organizations shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.

The partnership marks a significant step in expanding the PRCA’s offering to its members, aligning with markettiers’ expertise in TV, radio, and podcasting. markettiers will now serve as the central point of contact for all member enquiries related to podcast production and specialist training in broadcast communications.

The OOH television and advertising sector continues to evolve leveraging cutting-edge technology to entertain audiences outside the home while delivering compelling, scalable advertising solutions.

The series, from twin sisters and former footballers Mollie and Rosie Kmita, promises raw and unapologetic conversations around the mindsets, moments, and stories that helped shape the world’s most influential female powerhouses.

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences.

This migration of transformative talent to dentsu points to the momentum across the business, as the agency has recently welcomed new clients including Solo Stove, eBay, Zaxby’s, and Dollar General, across the media practice.

Ad signal, a York-based provider of content intelligence for the media and entertainment industry, has raised £3 million in growth funding.

WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system.

YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

With over 13 years of experience across data, analytics, and MarTech, James will lead CSA’s growth in the region, strengthening specialist capabilities in local markets and offering clients an unparalleled depth of technology and data expertise