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Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.

Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on  thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.

The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch.

After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.

Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.

The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).

With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.

The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.

According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.

The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.

NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.

According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.

This amount represents a 22% annual growth in the eSports industry.

The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.

Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.

Demonstrating the potential of electric power on a global stage, Volvo Construction Equipment (Volvo CE) will become the Official Construction Equipment Supplier to the new fully electric FIA World Rallycross Championship (World RX).

The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.

UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.

It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.

After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.

The 30-second spot will air in the first quarter of the game, and the company has teased the spot with a 15-second preview.