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To commemorate Serena William’s 27th and final year as a professional athlete, Nike and  AKQA harnessed the power of AI and advanced machine learning to create Never Done Evolving.

In the new Entertainment Lions for Gaming, celebrating creative work that connects people to brands through gameplay, 609 entries were received and 26 Lions were awarded.

Dutch creative agency Boomerang has won as an additional agency at the Cannes Lions Festival for The Closer for Heineken campaign.

Publicis has launched a tongue-in-cheek campaign that uses a demo of AI itself to playfully recreate reactions of an AI tool it launched six years ago.

 This year's Embassy of Dutch Creativity can be found on the Boulevard, a few minutes' walk from Palais des Festivals. On Thursday afternoon, Teads organizes a lunch at le Croisette for (inter)national relations.

Digitalzone, the forefront player in B2B demand generation solutions, is making waves at the Cannes Lions International Festival of Creativity by being one of the first B2B demand gen companies with a key presence at the event, which has historically focused on B2C marketing.

MediaVillage Education Foundation, the nonprofit organization dedicated to advancing a culture of learning and diversity in the advertising-supported media community, will host a panel with four advertising and marketing experts.

Set to take place on the VaynerX yacht on June 22nd; this event aims to raise funds for women facing adversity in war zones, poverty, sex trafficking, and other forms of violence.

Cannes Lions has announced their first shortlists for 2023 and Wunderman Thompson Colombia’s ‘Welcome New Vaginas’ campaign for LifeCup has been shortlisted in Glass: The Lion for Change!

The Embassy of Dutch Creativity will be present again during the international advertising festival in Cannes from Monday 19 to Friday 23 June.

One of the recurring names in Cannes and at the Embassy of Dutch Creativity is Ravid Kuperberg, partner & trainer at Mindscapes, a creative thinking consultancy.