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Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

In the newly created role, Paula Oliveira will lead Brand Finance’s strategic services work, covering brand growth roadmap development and broader brand strategy mandates.

Edelman has appointed Anna Vogt as Global Chief Strategy Officer, tasking her with leading the firm’s global strategy community and strengthening its focus on effectiveness, cultural relevance and earned-first brand building.