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The award honours marketers that demonstrate a consistent record of Lion-winning work. AB InBev secured 37 Lions at the previous festival, reflecting the scale of its creative output across global markets.

What stands out is not just the scale, but the context: this growth came despite economic and geopolitical uncertainty, and without the usual cyclical boosts of global events like the Olympics or World Cup.

The new Creative Brand Lion category is designed to recognise brands that build systems, culture and capabilities that enable consistent creative marketing and measurable business impact.

The session will take place during the Cannes Lions Festival and is designed exclusively for chief marketing officers.

The Festival will also honour Oprah Winfrey as the 2026 Cannes LionHeart recipient, recognising her long-term contribution to social impact through media and philanthropy.

The juries will be responsible for evaluating entries and setting the global standard for creative excellence across categories.

The initiatives—ERA Programme, Jodi Harris Scholarship, LIONS Scholarship and See It Be It—offer participants the opportunity to engage with the global creative industry during the festival, which takes place from 22 to 26 June in Cannes, France.

Running from Monday 22 to Thursday 25 June, the Kantar Content Studio will operate بالقرب the Palais, providing a space for focused discussions amid the broader festival activity.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

Cannes Lions has announced the 2026 cohort for its See It Be It (SIBI) talent programme, which aims to accelerate the careers of women and non-binary creatives.

The appointments highlight excellence across sport, film craft, and healthcare communications.