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Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score.

To gain a deeper understanding of this burgeoning market, Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain.

The survey revealed that 88% of respondents co-view streaming television--and they report being more likely to pay attention to both content and ads when doing so.

Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.

This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality.

In this role, Masiliso will work with regional People & Culture teams to drive effective work and embed DE&I throughout the culture, values, and ways of working at DEPT®, positively affecting its clients and people.

Truecaller, a global communications platform, has appointed Country Managers in targeted growth markets Nigeria and Colombia.

Getsafe, Europe’s neo-insurer based in Germany, has entered into an agreement to acquire the German customer base of French insurtech pioneer, Luko.

HeartX, powered by HealthTech Arkansas and MedAxiom along with eleven leading cardiology practices in Arkansas and around the country, has selected the five healthcare startups that will participate in the 2023 accelerator program.

Triton Digital, the global technology and services player to the digital audio, podcast, and broadcast radio industries, has announced its data integration with YouTube.

These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.

Post Script Media, a business-to-business (B2B) media and market intelligence firm, has announced its expansion of services and rebrand to Latitude Media.

Yahoo has announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature – Shopping Saver. Aiming to save everyone time and money, Yahoo is bringing innovation to the inbox and redefining the user experience.

The acquisition will enhance Accenture’s capabilities in transformational change and further help clients with articulating and activating their vision and change strategies.

IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.

Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.