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Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
WPP launches VMLY&R Commerce, an end-to-end creative company
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Freed of London handcrafts new line of children's glitter dance shoes
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
TikTok announces new partnership with Shopify and Sony
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Isobar develops ecommerce platform for LOUIS XIII
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise launches global eCommerce unit, Reprise Commerce
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
ARTDECO relaunches e-commerce platform with Dept support
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
Instagram expands shopping to IGTV and reels
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Outbrain launches Carousel, an interactive smartad format
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Abris invests in Polish e-commerce delivery solutions provider
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Rokt appoints Pascal Ehrsam as SVP of Marketing
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Amazon announces first recipients of investments from $2 billion Climate Pledge Fund
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
eBay is expanding its management of payments to France, Italy and Spain
As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to France, Italy and Spain in the first quarter of 2021.
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