Marketing Report
Freed of London handcrafts new line of children's glitter dance shoes

Freed of London handcrafts new line of children's glitter dance shoes

Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon. Dreamy Dancers are infused with the perfect blend of glam and function to support little feet and growing bodies.

The idea for Dreamy Dancers was born when company founder, Brooke Gutierrez, searched for 'glitter dance shoes' for her daughter, but could not find a single pair that had both style and support. She says: "I realized there's a huge gap in the market for fancy, fun, and functional dance shoes. I created a sequin tap shoe prototype for my daughter and the next thing I knew, all the girls in her dance class were begging for a pair."

The latest glitter dance shoe collection is available on Amazon in Tap or Jazz in four shades of sparkling glitter. The variety of colors enables kids to showcase their style in class and gives dance teachers many opportunities to perfectly pair them with any dance competition costume. Plus, the glitter is immovable; Gutierrez and Freed of London chose an application technique that ensures it stays on the shoe without fallout.

Gutierrez adds: "Our collection is a stark contrast to what's currently available. Existing brands currently provide marginal quality dance shoes in limited colors of basic ballet pink, black and tan, which many dancers, including my daughter, are simply not excited about."

Each Dreamy Dancers shoe is designed in the heart of California's Central Coast and made skillfully by hand in the United Kingdom by the iconic dance company, Freed of London.

www.dreamydancers.com

 

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