Marketing Report

Tagresults

Global motorsport online advertising market to reach $256.7 million by 2025, report

05-01-2021 | 12:29:09
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.

GoodHabitz selects digital agency Dept to drive marketing and data strategy

22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.

Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising

22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.

[Interview] Katie Blair, Director, Northern Europe, Xandr

08-12-2020 | 13:35:00
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.

Gartner unveils top marketing predictions for 2021 and beyond

04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.

[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers

17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.

TikTok announces new partnership with Shopify and Sony

11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.

ARTDECO relaunches e-commerce platform with Dept support

04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.

[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK

03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.

Epsilon positioned at the center of Publicis Groupe growth strategy

03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.

Locala’s drive-to-store technology certified by the Mobile Marketing Association

26-10-2020 | 13:30:00
Nearly half of the world population owns a smartphone with integrated user positioning software today.

Nielsen enhances omnichannel campaign activations for advertising within marketing cloud

22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.

Ad personalization key in forming stronger personal connections, study

14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.

Dept acquires strategic design agency Sorthvid

12-10-2020 | 11:22:00
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.

Outbrain launches Carousel, an interactive smartad format

09-10-2020 | 13:25:00
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.

Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy

09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.

Blockchain advertising platform YOUengine set for launch early next year

09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.

Nielsen upgrades ad intel platform with richer advertising spend data

08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.

Outbrain releases auto-optimization solution for marketers to maximize conversions within budget

02-10-2020 | 10:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.

Artificial Intelligence is the most used emerging technology by CMOs, Isobar study

01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.

Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands

30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.

Featured