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Fairphone appoints Weber Shandwick as lead PR agency across Europe
Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.
PRCA announces strategic partnership with OnePoll to advance data-driven PR
This strategic collaboration comes as part of Statistics Awareness Month and highlights PRCA’s commitment to championing best practices in research-led PR, equipping members with high-quality insights to inform and enhance their campaigns.
Havas acquires French healthcare communications agency FMad
This addition highlights Havas' strengthened commitment to merging creative excellence with industry expertise to confront the critical challenges in the health and wellness sector.
Nature’s Path appoints Citizen Relations as PR partner for major US expansion
Following a successful 2024 campaign in Canada, the organic foods pioneer has brought the award-winning integrated agency on board for a 2025 relaunch into the US market.
Darco Spirits selects 5WPR as agency of record
5WPR will lead comprehensive public relations efforts for Darco Spirits, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas.
FINN Luxe appointed US and UK PR agency for travel platform The Luxurist
FINN Luxe, the dedicated luxury offering at FINN Partners, today announced it has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.
[Marketing Week] Bob Koigi: Brands that evolve with culture will define the future
In the end, brands that evolve with culture, not merely react to it, are the ones that will define the future.
Ogilvy PR among first creative agency networks to secure TikTok marketing partner badge
This accreditation recognizes the proven success and best-in-class expertise that Ogilvy PR's award-winning Influence team and Village Marketing have established on TikTok.
Experience Oman appoints FINN Partners as UK & Ireland PR and marketing and agency
The appointment has been announced following a competitive pitch, with FINN Partners tasked with promoting the Jewel of the Arabian Peninsula, Oman.
PRCA announces Polpeo as new crisis communications partner
The Public Relations and Communications Association (PRCA) has announced a new partnership with Polpeo, a global player in crisis simulation, to help PRCA members build resilience and enhance their crisis response skills.
[Marketing Week] Bob Koigi: The rise of addressable ads: Personalization at scale
Advancements in data analytics, digital technologies, and the rise of connected devices are at the heart of this renaissance.
Marina del Rey Tourism Board selects Be Boldly PR as agency of record
The LA-based agency will spearhead the global communications strategy, including leisure, trade, and MICE media relations, influencer marketing, and creative year-round planning.
PRCA Africa NextGen Group drives meaningful impact for emerging PR talent
By offering invaluable learning resources, networking opportunities and peer-to-peer mentorship, the group has become a key force in shaping the future of the public relations industry in Africa.
FINN Partners selected as European agency of record for global tech firm Rocket Software
Effective immediately, Rocket Software selected FINN for its technology communications expertise, aiming to build the company’s brand awareness in the UK, France and Germany, through a creative and highly proactive PR program.
Unlock Health expands strategic communications practice
Unlock Health, a full-service healthcare agency that makes great work easier through a combination of art and science, has expanded its capabilities to include a broader Strategic Communications practice.
PRCA appoints new leadership for Independent Consultants Group
The Independent Consultants Group provides vital support for solo PR practitioners and small consultancy owners, offering expert guidance on managing clients, securing projects, and overcoming the challenges of independent work.
FINN Partners acquires Singapore-based PR firm RICE Communications
Bolstering FINN’s sizable existing presence in Singapore, the addition of RICE will amount to nearly 100 total employees in that market, making FINN one of the largest PR firms in Singapore.
[Marketing Week] Bob Koigi: Social media: The new shopping mall
In recent years, the rise of social commerce has transformed the way consumers shop, with social media platforms like Instagram, Facebook, TikTok, and Instagram becoming powerful hubs for purchasing decisions.
Travis Perkins chooses Cogent as its PR and social media partner
This new partnership will focus on PR and social campaigns for the Travis Perkins family of brands, which includes Travis Perkins, Travis Perkins Hire, Benchmarx Kitchens & Joinery, and WholeHouse by Travis Perkins.
VCCP hires top strategists to lead on two global clients
Global communications agency, VCCP, has hired two top planners to expand global strategy leadership on their Cadbury and Primark accounts.
[Marketing Week] Bob Koigi: Navigating the future of influencer marketing
Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.
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