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Mcdonald’s Brazil campaign portrays consumers’ connection with its nickname ‘Méqui’
The campaign "That’s why I call McDonald’s Méqui", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.
Heinz launches Pickle Flavoured Ketchup by sending human pickle to world’s biggest tomato festival
The campaign launched on social media with hundreds of applicants vying for the role, with one lucky winner eventually donning the custom-made Pickle costume and traveling to Spain for the festival.
New School Foods completes $6m seed extension round, opens manufacturing facility in Toronto
New School Foods has announced the completion of $6 million seed extension round with funding from global investors including Inter IKEA, Good Startup, NewTree Capital and Hatch, building on previously announced non-dilutive capital from Protein Industries Canada.
Finnish startup Collo secures €5m to make food and beverage industry more sustainable and profitable
Collo, a Finnish technology company offering IoT analyzers for optimizing industrial liquid processes, announced a growth funding of €5 million.
Kraft Heinz partners with artist Ed Sheeran to make Ed-ible Autographs from his hot sauce Tingly Ted’s
To generate awareness and make everyone know about this spicy news, Kraft Heinz’s joined forces with David Madrid, Wonderland Comms and Uncovered for a one-of-a-kind experienced, turning an ordinary autograph into one of the most amazing product demos.
Plonts plant-based cheese launches with $12m seed round in New York City, San Francisco
Plonts, the maker of new category of plant-based cheeses, has debuted its first product, an aged plant-based cheddar, at select restaurants in New York City and the San Francisco Bay Area, after raising a $12 million seed round and opening a pilot plant in Oakland, California.
McDonald’s France and DDB Paris welcome you as you are in new campaign
In addition to the campaign film, OOH and digital ads deployed in 10 language
DoorDash campaign shows how partnership with hunger relief organizations is tackling food insecurity
DoorDash is spotlighting how home delivery can help break down barriers for people experiencing food insecurity with a heartfelt new campaign for Project DASH, the company's initiative to empower food banks, food pantries, and other community organizations.
Cadbury taps Gen AI to let consumers star in classic ad campaigns
Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the British public, VCCP’s digital experience agency Bernadette has created the free tool to let people place themselves at the heart of Cadbury history.
Hot sauce brand Texas Pete picks McKinney as creative and media agency of record
Hot sauce brand Texas Pete has named McKinney as its creative and media agency of record in a bid to expand beyond its stronghold in the Southeast.
Kellanova expands partnership with Interpublic to accelerate global brand growth
In addition, Weber Shandwick will continue to oversee U.S. public relations and influencer engagement for priority brands, in a continuation of its award-winning work for this iconic marketer. Interpublic activation agency Momentum will handle shopper marketing and promotions in North America.
Food brand Knorr teams up with music legend Ludacris for 'Taste Combos' campaign
Knorr has announced year two of its Taste Combos campaign – and this time, they're bringing big, craveable flavor by remixing trending fast food flavors into a nutritious, delicious meal made with Knorr.
US-Finnish biotech startup Onego Bio secures €14m to advance animal-free egg protein production
Onego Bio, a precision fermentation company, has secured €14 million funding from the European Innovation Council (EIC) Accelerator Program and additional Series A investors.
Pizza Hut announces sponsorship of Dominoes with new campaign
Pizza Hut UK has humorously unveiled itself as ‘The Official Sponsor of Dominoes’ in a tongue-in-cheek campaign created in partnership with global creative network Iris Worldwide.
PepsiCo announces eight food and beverage startups for Greenhouse Accelerator Program
PepsiCo has announced the eight finalists chosen to participate in the second year of the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition.
Vego Garden unveils innovative kitchen composter for sustainable living
Vego Garden, the provider of innovative gardening solutions, announced the launch of its latest offering - the Vego Kitchen Composter.
Chocolate confectionery market size is set to grow by $31 billion from 2024-2028, report
The global chocolate confectionery market size is estimated to grow by $31 billion from 2024-2028, according to Technavio.
Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.
Instacart unveils ads on its AI-powered smart carts
Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.
The Save Mart Companies announces expanded partnership with Instacart
The Save Mart Companies will also upgrade to Instacart's Storefront Pro, bringing superior e-commerce capabilities with advanced advertising options to its business.
VENGEAN creates handcrafted branding for BITE of Amsterdam: Love at first bite
This brand new food festival attracts people of all ages and backgrounds, who gather to tantalize their taste buds with the best cuisine Dutch top chefs have to offer.
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