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Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada

19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.

[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap

17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner

17-11-2021 | 11:13:00
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.

Creatio partners with ZED Consulting to help businesses in the UK embrace no-code

16-11-2021 | 14:52:50
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.

MediaMonks acquires Italian creative content marketing agency Miyagi

15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.

[Marketing Week] Bob Koigi: Reinventing advertising offerings

11-11-2021 | 10:50:00
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey

09-11-2021 | 15:53:00
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc. 

[Vacancy] ViacomCBS is looking for a Media Planning Manager

08-11-2021 | 13:33:00
ViacomCBS is directly looking for a Media Planning Manager 

Liana Technologies acquires majority of Swedish marketing technology provider Ungapped

03-11-2021 | 11:12:14
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.

LiveWorld launches digital and social media solutions for hospital marketing

02-11-2021 | 12:32:43
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.

Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander

29-10-2021 | 14:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.

InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising

27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.

[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads

26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

Influencers are the single most important online purchase driver for Gen Z adults, LTK study

26-10-2021 | 10:01:48
The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.

Merkle and TransUnion Partner to enhance audience activation across Connected TV

22-10-2021 | 14:55:00
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.

[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce

28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.

Hearst Magazines names Dmitry Klebanov President of iCrossing

27-09-2021 | 13:15:00
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.

Dentsu International to mobilize 10,000 young creatives to help cut food waste

21-09-2021 | 13:00:00
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  

[Marketing Week] Bob Koigi: Sustainable brands and campaigns

14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.

[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base

31-08-2021 | 15:50:00
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.

Intracto Group acquires digital agency Awave

26-08-2021 | 13:19:16
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.

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