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Techstars, one of Africa’s most active startup investors has announced the 12 startups that will take part in the second cohort of its Lagos-based innovation program in partnership with ARM Labs.

Instock, an innovator in customer fulfillment robotics, announced it raised $3.2 million in new funding, led by Amazon Industrial Innovation Fund, bringing Instock’s seed financing to a total of $6.2 million.

The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

This collaboration solidifies PubMatic’s position as Adverty’s preferred Private Marketplace (PMP) partner on a global scale.

This project intriguing for its use of AI in scripting, image creation, and voice narration, illustrates an innovative approach to film production. 

This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

The data reveals that companies spent 8% less on digital advertising than in the same period last year.

On the occasion of the new retrospective exhibition " DIERIC BOUTS. Creator of Images" in M Leuven, blended agency iO developed the Boutsify app: a rich — physical and digital — experience powered by AI.  

Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory.

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.

This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.

Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

This strategic collaboration enables brands on TikTok to amplify their content on unique real-world screen types, including large format LED screens, digital urban panels, shopping mall and gym screens, as well as dozens of other formats.

At last, Google's response to ChatGPT's OpenAI appeared this week, highlighted by a video of Gemini, the intended OpenAI killer. The response was moderately positive; until Friday, when it was revealed that Google had manipulated some crucial segments of the introductory video.

This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.