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Car retailing platform Spinny unveils Cricket World Cup campaign
Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.
Volvo Group and CRH agree partnership to accelerate decarbonization
CRH is targeting a 30% reduction in group-wide emissions by 2030 and to become a net-zero business by 2050. CRH is the leading building materials solutions business in North America and Europe.
Volkswagen brand Elli launches pan-European charging solution for electric fleets
After a market introduction phase lasting several months, over 650 German companies and fleet managers are already successfully using Elli’s product.
Peugeot appoints Accenture Song as global creative agency of record
To meet the ever-evolving needs of consumers and support its ambition and trajectory to be the electric vehicle (EV) leader in Europe by 2025, Peugeot has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
[Electric pickups] The next big EV opportunity, IDTechEx
Electrification in the US is at an earlier stage than other regions globally but has made huge progress over the last few years, with electric cars making up nearly 9% of new registrations in the first half of 2023.
Havas Play and BKT Tires strengthen partnership with Curling world championship deal
Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.
Nigerian mobility startup Mecho Autotech raises $2.4m to launch B2B distribution platform for spare parts
Mecho Autotech, a Nigerian mobility startup providing quality automotive spare parts and vehicle repairs and maintenance services, announced it closed a $2.4 million pre-Series A investment round.
Yamaha Marine launches marketing campaign to share stories around the boating lifestyle
Yamaha Marine premieres a new marketing campaign designed to create content that brings together the boating community through a story-telling approach.
Hyundai hires Chris Paukert to lead U.S. product public relations
In this role, he will be responsible for the strategy development and execution of all Hyundai product communications activities in the U.S., including launching new vehicles, promoting the entire product lineup, and communicating Hyundai's leadership in electrification and technology.
Carlsberg Sverige drives progress towards a zero carbon footprint by investing heavily in electric trucks
Carlsberg Sverige has continuously been working to reduce the carbon footprint in all parts of the business, driving local actions and results towards Carlsberg Group’s ambition for a ZERO Carbon Footprint.
iO launches creative campaign on socials for Hyundai Motor Netherlands
The videos follow Spot, Hyundai’s robot dog, as he explored the Netherlands on social media this summer.
Volvo Group partners with Vattenfall to secure long-term renewable electricity for its operations
The agreement means that Volvo Group is committed to buying 50% (~230GWh/year) of the renewable electricity produced at Bruzaholm wind park in Sweden, over a 10-year period starting in the last quarter of 2025.
Volvo Group partners with Heidelberg Materials to reduce emissions in construction industry
The aim is to reduce carbon emissions in the construction sector by jointly investigating and developing how loading and hauling needs can be solved with the help of electrified vehicles and related services.
Automotive firm Doyen Auto accelerates its digitalization with iO
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.
Volkswagen restructures Sustainability unit
The Volkswagen Group is restructuring its Sustainability unit; Dirk Voeste will be appointed as the new Chief Sustainability Officer with effect from April 1, 2023 and will report to Gernot Döllner, Head of Group Strategy and General Secretariat.
Volvo Group accelerates sustainable mobility with innovation hubs on three continents
Under the CampX concept, startups with promising technologies for electric and autonomous vehicles and digital solutions are invited to collaborate with Volvo’s chief engineers and business experts during short validation projects at the CampX innovation hubs.
Volkswagen to train 22,000 production employees for e-mobility by 2025
Europe’s largest car manufacturing complex is launching a retraining campaign to train and develop production employees in e-mobility.
Volvo among top players in the electric trucks market
In 2022 the market for heavy electric trucks in Europe, grew by 200% to 1,041 trucks, and Volvo Trucks holds the highest share of this market.
TotalEnergies and Air Liquide develop a network of hydrogen stations for heavy duty vehicles in Europe
TotalEnergies and Air Liquide have announced their decision to create an equally owned joint venture to develop a network of hydrogen stations, geared towards heavy duty vehicles on major European road corridors.
Volta joins ad net zero as a founding partner
Volta Inc. an electric vehicle (EV) charging and media company, has announced it will join Ad Net Zero as a founding partner for the organization’s new USA chapter.
Shell to acquire Volta to accelerate decarbonization of the transportation sector
Volta Inc. has announced the execution of a definitive merger agreement under which Shell USA Inc., a subsidiary of Shell plc, will acquire Volta in an all-cash transaction valued at approximately $169 million.
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