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Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.

Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.

SpotX, the global video advertising platform, has announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus.

The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.

SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.

Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.

IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.

Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.

Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.

As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.

Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.

Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.

Outbrain, the world’s discovery and native advertising feed for the open web, has announced the company was selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year.

SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.

The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.

Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.

DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 

Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.

Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.

Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.