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[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market

10-08-2021 | 10:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.

Intracto Group acquires Dutch creative agency Force451

05-08-2021 | 15:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.

Kantar to sell Reputation Intelligence business to Symphony Technology Group

03-08-2021 | 10:45:00
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.

[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission

02-08-2021 | 16:28:49
ViacomCBS is directly looking for an Operations Coordinator Transmission

Samsung partners with CJ ENM to build virtual production studio

02-08-2021 | 11:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.

Essence expands consultancy service to help brands harness digital innovation

02-08-2021 | 11:15:00
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.

Intracto Group acquires tech company Foreach

29-07-2021 | 13:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.

GroupM names Brendan Moorcroft CEO of Choreograph

29-07-2021 | 13:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).

Co-op Live appoints Dept to create experiential website

27-07-2021 | 15:07:24
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.

[eMarketer] Amazon and Twitter set eyes on cryptos

27-07-2021 | 14:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.

[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”

27-07-2021 | 10:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.

Publicis Groupe acquires software as a service platform CitrusAd

22-07-2021 | 12:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.

ViacomCBS and Charter Communications reach comprehensive distribution agreements

22-07-2021 | 12:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.

Nielsen acquires French ad monitoring company TVTY

14-07-2021 | 15:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.

[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth

13-07-2021 | 13:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.

[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio

12-07-2021 | 12:43:00
Talpa Network is directly looking for a Technical Lead Web Development Audio

Maven adopts Verizon Media’s identity solution to drive relevance and trust

09-07-2021 | 15:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.

Orange Ventures invests in French online media outlet and content producer Brut.

08-07-2021 | 15:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.

Dentsu Group acquires global customer experience and commerce agency LiveArea

07-07-2021 | 13:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Kantar completes acquisition of Numerator extending shopper insights

07-07-2021 | 13:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.

Xandr launches new guide exploring the future of identity

07-07-2021 | 11:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants


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