Co-op Live appoints Dept to create experiential website
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.
Dept has delivered the first phase of Co-op Live’s new experiential website, while creative agency Music has designed a film to showcase the venue’s unique interior spaces.
The involvement of Dept and Music is the latest in Co-op Live’s ongoing commitment to commission local businesses to be involved in the project. In May, Co-op Live announced that the beginning of construction of the venue kicked off £150million in orders to local firms.
The spend is already benefitting dozens of businesses in Greater Manchester and the wider North West supporting jobs at this crucial time.
Dept, whose previous work includes Formula-e, Royal Ascot and the Eurovision song contest, has developed Co-op Live’s new experiential website. Unlike traditional venue websites, the website will host exciting and interactive content with personalisation elements to enhance the experience for fans.
As well as using the best CMS and integrating the functionality needed to manage dynamic content and drive performance that is scalable and efficient, the web journey will provide a seamless ticket-buying experience. The first phase was to position the brand and premium offer with media sections, career pages, browsing, event filters and ticketing to follow.
Fans will be able to navigate the 120 live event opportunities each year with the website dynamically switching to support the user journey and personalisation expected to enable the site to switch from ‘ticket buying’ mode to ‘event day’ content supporting upgrades, travel planning and food and drink choices.
As momentum on the project gathers, Co-op Live has also commissioned a short film to bring the venue and its extensive range of fan experiences and bespoke interior spaces to life.
Manchester creative agency Music has developed the video and social edits, which features a poem titled ‘The Ultimate Gig’ by Mancunian poet and broadcaster ARGH KiD (aka David Scott) read by Radio 1Xtra’s Yasmin Evans, as well as the track ‘Charlemagne’ by Stockport band Blossoms. The video features never-seen-before fly-through renders of the arena and sparks anticipation for the opening of Co-op Live and the long-awaited return to live music experiences.
