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Kantar announces major expansion of TV Audience Measurement panel

20-01-2021 | 08:55:50
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.

WPP appoints Rob Reilly as Global Chief Creative Officer

15-01-2021 | 08:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.

Hearst UK launches PositivityFest, a virtual event for its commercial partners

15-01-2021 | 08:05:00
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.

UK's Synamedia partners with Akamai to speed pirate take downs

13-01-2021 | 10:02:27
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.

Nielsen Media appoints Caroline Clarke new head of editorial content strategy

13-01-2021 | 09:34:24
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.

Sony introduces new video streaming and content creation tools

13-01-2021 | 09:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.

rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria

13-01-2021 | 08:14:00
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.

[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021

08-01-2021 | 14:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.

InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning

08-01-2021 | 12:33:32
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.

Deluxe acquires UK's Sundog Media Toolkit

08-01-2021 | 09:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).

Channel 4 appoints Ally Castle Creative Diversity and Disability Lead

07-01-2021 | 12:09:37
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.

Nielsen renews multi-year agreement with Tegna for TV ratings and insights services

06-01-2021 | 10:59:41
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.

Hearst UK launches wellness events for January

05-01-2021 | 11:32:00
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.

S4 Capital acquires Decoded Advertising

05-01-2021 | 08:26:46
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.

KTSF AND Nielsen reach long term agreement for measurement services

04-01-2021 | 12:10:33
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.

Samsung TV Plus expands to 12 countries with over 740 channels worldwide

23-12-2020 | 10:10:47
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.

Nielsen set to launch cross media measurement tool

23-12-2020 | 10:06:14
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.

[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming

21-12-2020 | 10:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.

Digital advertising thrives in Covid economy, Magna study

16-12-2020 | 14:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.

VICE Media renews partnership with SBS Australia

16-12-2020 | 11:05:27
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.

Starcom Australia announces new strategic framework with ‘People Powered Growth’

16-12-2020 | 11:03:00
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.


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