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Facebook Reels, which is part of Meta’s response to the threat of TikTok, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to help them reach a broader audience.

The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

Ace is directly looking for a Growth Associate

YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.

Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.

Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

Facebook added about 96 million users worldwide in 2021, making last year the first time the social network failed to add over 100 million users.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.

Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.

Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.

This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025. 

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

The use of AI with social media management software is one of the major trends supporting the content marketing market.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.