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Laura Franses appointed ITV’s first Director of Content Partnerships

11-03-2022 | 07:56:14
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.

 86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study

09-03-2022 | 07:38:55
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.

1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal

15-02-2022 | 17:06:34
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.

[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA

10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA

2021 was the strongest year on record for UK ad market, report

01-02-2022 | 08:11:41
The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.

UK companies revise marketing budgets up but Omicron slows growth

25-01-2022 | 07:23:27
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.

Yieldmo expands into UK market with new senior appointment

25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.

GroupM certified as a top employer Europe 2022 with five EMEA market accreditations

25-01-2022 | 07:06:42
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.

Average UK PR agency spends £11K on pitching every year, research

20-01-2022 | 08:13:59
A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch.

IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising

19-01-2022 | 08:10:27
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.

Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi

19-01-2022 | 07:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate

18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.

UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable

14-01-2022 | 07:35:32
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.

Thimba Media eyes UK growth with Seven Star Digital acquisition

10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.

Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights

07-01-2022 | 07:14:24
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.

IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads

24-12-2021 | 07:45:49
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.

Channel 5 joins Digital UK

24-12-2021 | 07:24:07
The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.

Consumer marketing firm HUNTER: London joins PRCA as largest corporate member

22-12-2021 | 07:11:45
The Public Relations and Communications Association (PRCA) has announced consumer marketing firm HUNTER: London as its latest corporate member.

Global acquires podcast hosting platform start-up Captivate

22-12-2021 | 07:05:58
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.

rlaxx TV launches beta web application and Android app

21-12-2021 | 09:12:00
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.

[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies

16-12-2021 | 07:47:18
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.

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