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MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.

Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.

Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.

Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020

As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.

Carlsberg has inaugurating a new, revolutionary water recycling plant that recycles 90% of the process water at the Carlsberg brewery in Fredericia, Denmark.

Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.

In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.

China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.

Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.

Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.

Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.

For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.

Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.

Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.

Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.