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But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.

Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.

Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.

AliExpress, the Chinese e-commerce platform, has adjusted its conditions after intervention by the Netherlands Authority for Consumers & Markets (ACM) and the European Commission.

Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.

As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.

The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.

The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.

Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

Alibaba Group Holding Limited has announced a pledge to achieve carbon neutrality in its own operations by 2030 and introduced a Scope 3+ target, a pioneering initiative aiming to facilitate 1.5 gigatons of decarbonization across its business ecosystem by 2035.

Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.

With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.

As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.

Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.

LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”

As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.

Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.

Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.