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According to the analysis, advertising was responsible for 21.9 percent of total US economic output in 2024, supporting 29 million jobs and generating $10.4 trillion in sales activity.

Drawing inspiration from the brand’s offbeat campaigns of the 1980s and 1990s, the campaign combines outrageous scenarios with technical performance, aiming to reconnect with the irreverent tone that helped establish Columbia as a distinct voice in the outdoor apparel market.

The acquisition builds on Pyxl’s recent growth momentum and aligns with its strategy of integrating high-impact creative talent into its digital services portfolio.

ValGenesis, a global player in digital validation lifecycle management and backed by investment funds managed by Morgan Stanley Expansion Capital, has secured a strategic financing of $16 million from the Innovation Banking Group at Bridge Bank.

This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.

Cactus has deep expertise working in the financial services sector, with an emphasis on credit unions and community banks

50 South Capital, the Northern Trust Asset Management’s global alternatives investment manager, has announced the final closing of two of its flagship private equity funds

Caspian, an AI-driven customs compliance startup automating duty drawback and trade advisory services to help businesses manage tariff impacts, has emerged from stealth with $5.4 million seed funding.

FloVision, a startup bringing AI-powered yield and quality analytics for protein production to the global food industry, has raised $8.7 million in Series A funding.

Their approach combines full-funnel data intelligence with an in-depth understanding of the brand, its audiences, and its product ecosystem.

SHOPLINE, an e-commerce Software-as-a-Service (SaaS) provider, has launched SHOPLINE Innovation Accelerator in partnership with global innovation platform Plug and Play

Trupeer, the AI video platform built specifically for software and business workflows, has raised $3 million to unlock studio quality videos for every software.

The initiative urges New Yorkers to securely lock their firearms, reinforcing the importance of gun safety to prevent tragic and avoidable accidents.

The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.

Unfolding like a modern fairytale, the visually striking campaign sets iconic luxury items—Louboutin heels, a Rolex, and a coveted pink Birkin—against ethereal backdrops of billowing, candy-colored clouds.

The independent will lead creative duties to establish Grubhub as the hero of the food delivery marketplace

The new ad spot is a vibrant shoutout to LA, filmed in iconic LA locations and inspired by Edman’s breakout 2024 run with the Dodgers.

The win marks Doner Media’s third new business win in the past three months, following new relationships with jewellery retailer, Ross-Simons and regional financial services brand, Valley Bank.

Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and execution.

World Food Program USA is cranking up the volume and challenging Gen Z to do the same by launching the Fill the Silence campaign.

This bold, cheeky and flavor-packed campaign is a tribute to the brand's passionate fanbase and the transformative experience of tasting Mike's Hot Honey for the first time.