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Dept acquires US data company Raybeam

13-01-2022 | 08:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.

[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias

14-12-2021 | 12:45:00
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.

[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry

10-12-2021 | 07:06:00
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.

Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK

01-12-2021 | 14:10:21
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.

BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize

30-11-2021 | 15:12:51
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.

[eMarketer] Amazon dominates the fast-emerging retail media ad market

26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

World Out of Home Organization adds seven new members from main global markets

25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.

[eMarketer] Nielsen announces major changes to improve TV audience measurement

24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.

[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager

24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager

[eMarketer] US leads in health tech funding

22-11-2021 | 14:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.

[eMarketer] Connected TV catches attention of US population

20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.

Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada

19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.

[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending

10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

[eMarketer] The place and space of fintechs in the metaserve

02-11-2021 | 12:27:23
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.

[eMarketer] China's ecommerce channel ad spending to double that of US in 2021

29-10-2021 | 14:18:14
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.

[eMarketer] Hulu trailblazes in ad revenues among Connected TV players

28-10-2021 | 13:12:31
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars

[eMarketer] The nexus between user trust in social media platforms and engagement with ads

27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.

[eMarketer] Facebook is the most popular US social media platform

26-10-2021 | 09:15:00
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

ViacomCBS and Altice USA renew distribution agreement

20-10-2021 | 16:18:29
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.

 [eMarketer] Fintech adoption in US on a meteoric rise

18-10-2021 | 12:30:00
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.

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