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Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.

Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.

MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.

That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

The consumer data underscores a trend of decreasing consumer trust with targeted advertising.

Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.

Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.

As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.

US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.

Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.

Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.