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[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects

19-04-2021 | 13:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.

Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments

13-04-2021 | 15:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.

Publicis Groupe adopts The Trade Desk’s ad tracking technology

08-04-2021 | 15:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.

Desperados launches world’s first dance-powered app to support Europe’s nightlife industry

23-03-2021 | 09:06:04
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.

Outbrain launches Content Coalition to fuel audience exchange between publishers

17-03-2021 | 12:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.

[Vacancy] Logitech is looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe

15-03-2021 | 09:32:00
Logitech is directly looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe

EU imports from US declined by 13% in 2020 against 5.6% increase from China

01-03-2021 | 20:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.

Havas Media Group grows GBfoods and Affinity partnership worldwide

23-02-2021 | 09:51:40
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.

[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada

28-01-2021 | 11:21:29
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.

[eMarketer] European consumers keen to invest in brands that make positive contributions

26-01-2021 | 13:45:00
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.

[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights

25-01-2021 | 07:40:27
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.

[eMarketer] Western Europe’s direct selling space on an upward trajectory

22-01-2021 | 06:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.

Staud Studios merges with MediaMonks

20-01-2021 | 08:57:59
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.

Melissa Cannon appointed Public Relations and Communications Association International Director

12-01-2021 | 08:24:46
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.

Cadent partners with Liberty Global to expand VOD advertising platform in Europe

08-01-2021 | 12:37:00
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.

Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen

07-01-2021 | 12:18:33
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.

Unilever and Innova partnership launch biotech company

07-01-2021 | 12:14:23
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.

Logitech and Girls Who Code support initiative to close the gender gap in tech

17-12-2020 | 08:02:00
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.

Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal

15-12-2020 | 10:34:35
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.

Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge

15-12-2020 | 10:30:03
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.

[Interview] Katie Blair, Director, Northern Europe, Xandr

08-12-2020 | 12:35:00
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.


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